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13 – 14 October 2021 Arena Berlin

    What is “Experiential Content” and why should you care?

    While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?
    Topic: Analytics & Automatisation
    Learning objectives: Building new storytelling formats in your newsfeed
    Create positive daily habits for your readers
    Change the narrative structure of your everyday content
    Actively embed user feedback into your content
    Re-write your commercial game plan

    Mihai Fanache

    Mihai is the founder and CEO of Newsroom AI. The company has been founded in 2016 and has won the Digiday Signal award for the Best Personalisation platform. The company focuses on helping publisher deliver more relevant and meaningful experiences with a focus on mobile. Newsroom AI is venture backed by The Guardian in the UK.

     

    Mihai Fanache

    CEO

    Newsroom AI Ltd

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