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13 – 14 October 2021 Arena Berlin
  • Olivier Simonis

    Olivier Simonis

    Co-fondateur & CEO

    Qualifio SA

Engage & monetize audiences with interactive content: lessons learned from 20 European publishers

More than 100 media brands in Europe use interactive content to engage with their audience and collect and segment data, fully integrated with their SSO, DMP and marketing automation. Olivier Simonis, co-founder and CEO of Qualifio, will present concrete success stories from publishers across Europe
Topic: Monetisation, Payment & Advertising
Learning objectives: How to launch an efficient interactive marketing programme, involving the newsroom, marketing, data and advertising teams. How to measure results in terms of increased audience, lead collection, audience segmentation and new ad revenues.
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Olivier Simonis

Co-fondateur & CEO

Qualifio SA

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Die PressehvgJP Politiken HusSüddeutsche ZeitungThe New York Times

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CMFFachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

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Berlin Valleycom!professionalContillaDigitusDOK.magazindoPAPELDruckmarkt PrintmediamagazinDruck & MedienEUWIDGFM NachrichtengxpressInPublishingkress proLa PrensaLOUTMarketing BörseNetzpilotenNewspaper WebtechPAIPreMedie NewsletterPrint & ProduktionProduction JournalPublisherQuartzRISITalking New MediaThe European StingThe Washington Postweb&mobile DeveloperX-media