Line Up :: Digital Content Expo

Keynote EN

Improve storytelling - for a more accurate, well-crafted journalism

Topic: Digital Media World

Presented by: WAN-IFRA

Lecture EN

Progressive revenue stream for publishers: Monetization through Whitepaper and Retargeting Networks

This lecture explains the value of whitepapers and retargeting measures. We will explain how publishers can use a cross-media network to generate new and more revenue.

Topic: Content Creation & Production Monetisation, Payment & Advertising

Start Up DE

Digitale Verlagsangebote müssen vom E-Commerce lernen

Was haben Verlage und Amazon gemeinsam? Was unterscheidet sie?
Thomas Wolf nimmt sie mit auf eine Reise ins digitale Ökosystem der Verlagswelt und zeigt auf, wie Verlage ihre Datenhoheit und somit die Hoheit über digitale Geschäftsmodelle behalten und gestalten können.

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Panel discussion EN

Women in Tech

At The New York Times, they state that "building a diverse and inclusive workplace is essential to our mission. It enriches our report, because journalists with diverse backgrounds reflect the society we cover. As noted in our Diversity Report, many of the numbers are moving in the right direction ...

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up EN

Progressive Reader Engagement. How to convert your readers to subscribers?

Qiota offers a toolbox for the media company to meet this need. The platform includes a
flexible paywall based on more than 10 variables, SSO management, sales modules:
subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
LU, Sopress FR, 20minutes FR ...

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Lecture EN

How Tamedia are making their digital future a reality using the latest technologies

Tamedia, Switzerland’s leading private media group, see digitalization as the foremost opportunity to reach new customers and markets. By 2020 they aim to become one of Europe’s leading digital media enterprises. Come and find out how they are pro-actively shaping their future with forward-thinking ...

Topic: Content Creation & Production Editorial & Distribution

Presented by: WoodWing Software BV

Panel discussion EN

Single Source Publishing – (W)CM, MAM and PIM

Images, videos, product descriptions, articles and any more content types need to be managed
every day to be available along the whole customer journey.
Goran Stefanovic will introduce into this topic with a short presentation and discuss the success
factors for MAM, PIM, WCM and Single ...

Topic: Content Services & Content Marketing

Presented by: asioso GmbH

Start Up EN

Maps in breaking news situations for Print, Online and TV

In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...

Topic: Content Creation & Production Editorial & Distribution

Start Up EN

Publishers haven't realized just how big contextual data is

A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.

Topic: Monetisation, Payment & Advertising Analytics & Automatisation

Guided Tour EN

Guided tour to the topic "Content Management Systems I"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Topic: Content Creation & Production Management Tools

Lecture EN

Wish to send the right content to the right user? AI powered content distribution is the answer.

Make sure your content goes to the right users and your users get the right content. The Jeeng AI content distribution platform allows you to increase traffic and engagement by 300% ! See the magic in action.

Topic: Editorial & Distribution Analytics & Automatisation

Start Up DE

Location based content: Mobiles Storytelling via Proximity Technologien

Deine Leser sind mobil: Willst Du sie auf dem Smartphone - dem persönlichsten und direktesten Weg - erreichen, stehen Dir sogenannte Proximity Technologien zur Verfügung: Positionsgenau stellst Du Deinen Lesern kontextuellen Content auf mobilen Endgeräten bereit.

Topic: Content Creation & Production Editorial & Distribution

Conference EN

Magazine Publishing

12:30 - 13:00 | James Hewes,
President & CEO, FIPP

Trends and challenges in magazine publishing

13:00 - 13:30 | Nikolay Malyarov,

President & CEO, Pressreader

Transforming the publisher-reader-brand tug of war into a trinity of trust

13:30 - 14:00 | Laura ...

Topic: Digital Media World

Presented by: FIPP - the network for global media

Lecture EN

How digitized are you? 5 ways to boost your digital business now!

The presentation is aimed at publishers and media houses wanting to make sure that
their digital business fields are future-proof, while at the same time optimizing their
traditional print business.

Topic: Content Creation & Production Editorial & Distribution

Lecture EN

Marketing died. And it’s good news!

Marketing, supported by paid advertisements, is in the final stages – if not already dead. The
principle, which was founded in the 60s of the last century by the legendary advertising agencies in
New York, loses its efficiency every day.
In the past, it was a good idea to use the classic ...

Topic: Content Services & Content Marketing

Presented by: asioso GmbH

Start Up EN

The new era of images - Image cropping is more than having the subject in the frame

Frameright is an award-winning solution that makes image cropping workflows non-destructive.
With Frameright users can create different crop versions and save this information inside the image file’s metadata fields. The data can be used when needed, making sure images look exactly how they are ...

Topic: Content Creation & Production Editorial & Distribution

Lecture DE

Wie wir uns den digitalen Markt von Google und Facebook zurückholen

Mit Content kann man online viel Geld verdienen. Mit Werbung auch. Bisher machen es aber vor allem andere. Verlage kommen immer mehr unter Druck. Wir zeigen, wie die europäische Initiative Newsadoo durch Kollaboration, Technologie und Design eine zukunftsfähige Lösung für Verlage bringt.

Topic: Monetisation, Payment & Advertising Management Tools

Lecture EN

Content Intelligence - how AI is revolutionizing Marketing Management

AI is everywhere and its triumph has only just begun. No doubt: AI will have a massive impact on all industries and shatter the job market. Hype predictions run from simply amusing to downright apocalyptic. The good news: Marketers already have access to powerful AI-driven tools to make their jobs ...

Topic: Content Services & Content Marketing

Presented by: asioso GmbH

Start Up EN

10 Tips to produce great Digital Videos (and why you should produce more!)

Video should be at the heart of your content strategy: users love it, algorithms love it and advertisers too !However, producing videos can be expensive, require hard skills and time.In this lecture we deliver 10 tips to produce better & more videos very easily, for social platforms, websites and ...

Topic: Content Creation & Production

Start Up EN

Interactivity and the opportunity of the 3rd dimension in the advertising process

Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX

Topic: Monetisation, Payment & Advertising

Lecture EN

The future of Open-Source Customer Experience Management

Today, it’s more vital than ever to be able to personalize customer engagement, deliver rich and compelling digital experiences, and respond faster to ever-changing

Topic: Content Services & Content Marketing

Presented by: asioso GmbH

Lecture EN

Real Time Subscription Management – Digital Transformation & The Need for Speed

Why digital transformation is driving the need to update legacy subscription and billing platforms to drive revenue. Bridging the innovation gap to improve operational efficiency, dispelling myths, API integration and speed to market.

Topic: Monetisation, Payment & Advertising Management Tools

Guided Tour FR

Guided tour to the topic "Multi Channel Publishing I"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Start Up EN

Dealing with metadata? Don’t panic!

To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...

Topic: Analytics & Automatisation

Panel discussion EN

Content and Commerce – Relevance and Strategies for combined success

Nowadys when customer centricity plays a major role, it takes more than just an online shop to sell
successfully. Promising approaches will be discussed with the panel participants how the
combination of content and commerce can generate added value for customers and thus increase
the ...

Topic: Content Services & Content Marketing

Presented by: asioso GmbH

Lecture EN

Business Opportunities in a Digital World

The digital era requires new methods and the challenges facing the sector make necessary in-depth adjustments. Protecmedia, in association with Oracle Digital will present Trends impacting the way Newsrooms work, and new business opportunities to manage new revenues while boosting current revenues.

Topic: Analytics & Automatisation Management Tools

Presented by: Protecmedia

Start Up DE

Wie Verlage künftig digital mehr Geld verdienen als mit Print

Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.

Topic: Editorial & Distribution Management Tools

Guided Tour FR

Guided tour to the topic "Digital Advertising I"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Topic: Digital Media World

Start Up EN

Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

Native apps for digital publications can be a powerful addition to your distribution strategy when implemented correctly. Use apps for more than just publishing a monthly edition. Publish more frequently and use analytics to learn what content your readers love.

Topic: Analytics & Automatisation Management Tools

Start Up EN

How to increase user engagement on market-data pages of business media

Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.

Topic: Analytics & Automatisation

Start Up EN

Monetizing the (un)blocked advertising space

The opportunities and constraints of bypassing ad blockers. Myths and facts.

Topic: Monetisation, Payment & Advertising Analytics & Automatisation

Lecture DE

Influencer Marketing – Was gilt es rechtlich zu beachten

Im letzten Jahr ergingen die ersten Urteile zu Kennzeichnungspflichten auf Instagram & Co. Diese geben Hinweise in welchen Fällen und wie man Werbung in den sozialen Medien zu kennzeichnen hat. Der Vortrag zeigt auf, was es für Fallkonstellationen gibt und wie im Einzelfall der Post als Werbung zu ...

Topic: Content Services & Content Marketing

Conference EN

Virtual Reality + Augmented Reality

16:00 - 16:15 | Prof. Christian Malterer,
Mediadesign Hochschule Berlin

A holistic view on immersive media

16:15 - 16:30 | Torsten Fell,

CEO, Torsten Fell Consulting / Vorstand EDFVR

Die Geister die schon da sind!

16:30 - 16:45 | Sönke Kirchhof,
CEO & ...

Topic: Digital Media World

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V. First German Business Association for Immersive Media

Start Up EN

Pimalion, the multi-channel platform from sourcing to publishing

Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.

Topic: Content Creation & Production Editorial & Distribution

Start Up EN

Lecture presented by Superskills Oy

Topic: Start-Up

Lecture EN

Data Driven Development & Management

Prerequisites for a data driven organization

Strategic Framework

Digital Strategy

Customer Journey

KPI’s and Activities

AI & Machine Learning

Case: Swedish Media House

Topic: Content Creation & Production Editorial & Distribution

Presented by: MWM Group AB

Start Up EN

Voconaut – a model for the new story industry. Reigniting user engagement with augmented audio.

Social media is winning the user's attention and people are having a hard time focusing on journalism anymore. Your company might survive, but do you feel like winning? Industry has to find new models in order to prosper. In our lecture Voconaut CEO Tommi Mäki explains the deeper problem media ...

Topic: Content Creation & Production Editorial & Distribution

Keynote EN

The digital news media business in South Africa

Topic: Digital Media World

Presented by: WAN-IFRA

Lecture EN

Engage & monetize audiences with interactive content: lessons learned from 20 European publishers

More than 100 media brands in Europe use interactive content to engage with their audience and collect and segment data, fully integrated with their SSO, DMP and marketing automation. Olivier Simonis, co-founder and CEO of Qualifio, will present concrete success stories from publishers across Europe

Topic: Monetisation, Payment & Advertising

Conference EN

Innovations in Newspapers and Magazines

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up EN

What is “Experiential Content” and why should you care?

While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?

Topic: Analytics & Automatisation

Panel discussion FR

Storytelling im High-Tech-Zeitalter

Block und Bleistift - das ist verdammt lange her. Auch ein Post und Foto genügen heute nicht mehr. Was macht also eine gute Story im High-Tech-Zeitlater aus? Und welche Rolle spielt dabei Virtual Reality?

Topic: Content Creation & Production Editorial & Distribution

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V.

Start Up EN

AI-enabled Robot Journalism in the Publishing Industry

Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.

Topic: Analytics & Automatisation

Lecture EN

SET YOUR STORIES FREE! NEW WAYS OF CREATING PREMIUM CONTENT

Today’s news consumers demand more than a good article. They want immersive experiences. Learn how to release a new creative potential in your news storytelling. By using a different kind of story anatomy and new technology, you can create stories that will move and engage your digital audience.

Topic: Content Creation & Production Editorial & Distribution

Presented by: CCI Europe A/S

Keynote EN

ECM, EIM, Content Services, IIM – what‘s next?

Current discussions confuse the industry and endusers alike. For 20 years ECM Enterprise Content Management had been the message of the industry and analysts. Now rapid moving developments in ITC change the scene. Will Enterprise Information Management, Intelligent Information Management, Digital ...

Topic: Content Services & Content Marketing

Start Up EN

Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...

Topic: Monetisation, Payment & Advertising Analytics & Automatisation

Panel discussion DE

Pushing Virtual Reality

Innovationen überall. Aber wo ist die Schnittstelle zwischen Virtual Reality und den großen Zukunftsthemen wie Künstliche Intelligenz, Augmented Reality, dem superschnellen Netz und dem, was sonst noch kommt?

Topic: Editorial & Distribution Analytics & Automatisation

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V.

Panel discussion EN

Blockchain and news media

Blockchain technology has been one of the most talked about technologies in the last two years in FinTech, banking, supply chain, real estate and other areas. But can it also be used to advance the media industry in general and journalism in particular? This discussion panel aims at answering this ...

Topic: Digital Media World

Presented by: WAN-IFRA

Guided Tour FR

Guided tour to the topic "Data Analytics"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Topic: Analytics & Automatisation

Lecture EN

Information Management - Time for a New, Intelligent Approach

A new approach is needed to address today's information management challenges and content chaos. Traditional enterprise content management (ECM) systems focused on a single, central system. In the future, it's more about allowing people to intelligently access information when they need it, how ...

Topic: Content Services & Content Marketing

Presented by: PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH

Lecture DE

Multichannel-Publishing in der Praxis

Medien- und kanalübergreifenes publizieren von Content in der Praxis - mit der neuen browserbasierten Portal-Solution PS.Content der HUP AG.

Topic: Content Creation & Production Editorial & Distribution

Conference EN

Google Digital News Innovation Projects

12:30 - 13:00 | Sarah Hartley,
Head of DNI Innovation Fund, News & Publishers

The concept of Google DNI

13:00 - 13:30 | Philipp Schwörbel,

Founder & Co-CEO, krautreporter.de

Steady, Publishers & the Membership Revolution

13:30 - 14:00 | Leo ...

Topic: Digital Media World

Presented by: Google Digital News Innovation

Start Up EN

Publishers need to learn from e-commerce players

What do Amazon and news publishers have in common? What are the differences between Amazon and publishers? Thomas Wolf takes you on a journey into the digital ecosystem of the publishing world and shows how publishers can retain and shape their data sovereignty to use it for their own and independen

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Lecture EN

Your way to the cloud

How to build a strategy to migrate existing solutions from on premise scenarios to cloud or hybrid cloud scenarios. Experience how a modern Enterprise Information Management Framework will help you to achieve these goals while minimizing the risks. We will present you hints, obstacles and ...

Topic: Content Services & Content Marketing

Presented by: PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH

Lecture DE

Aufbau eines digitalen Geschäftsmodells in einem regionalen Medienhaus

Der Wandel von einem Reichweitenportal zu einem Abomodell erfordert viele Veränderungen. Angefangen bei der redaktionellen Organisation, dem digitalen Bewusstsein der Redakteure bis hin zur Technologie. Alles mit dem Ziel, neben Print weitere erfolgreiche Geschäftsmodelle zu etablieren.

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Lecture EN

Content Processes in the Era of Artificial Intelligence

The way the world manages and accesses knowledge is on the verge of fundamental change. AI is already being used to enable smarter search, but this is part of the old paradigm. The new era will be dramatically different than most people imagine, and the shift has already begun. Attend this ...

Topic: Content Services & Content Marketing

Presented by: PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH

Lecture DE

Erlösmodelle in der Digitalisierung – wie wird es in CRM abgebildet?

Digitalisierung muss sein, Erlösmodelle I - der konservative Weg, Erlösmodelle II - der innovative Weg, Erlösmodelle III - Querdenker, Ergebnis und Fazit

Topic: Monetisation, Payment & Advertising Management Tools

Panel discussion EN

Transcreation in Immersive Media

The importance of language in cross-cultural VR.

Topic: Editorial & Distribution

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V.

Guided Tour FR

Guided tour to the topic "Multi Channel Publishing II"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Start Up EN

10 Tips to produce great Digital Videos (and why you should produce more of them!)

Video should be at the heart of your content strategy : users love it, algorithms love it and advertisers too !
However, producing videos can be expensive, require a lot of skills and time.
In this lecture we deliver 10 tips to produce Better & More videos very easily : best practises, ...

Topic: Content Creation & Production

Lecture EN

Killer paid content strategies

With Google and Facebook taking the lion's share of global digital ad spend, publishers need to be more inventive if they're going to have a successful future.

Come and hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly ...

Topic: Monetisation, Payment & Advertising

Lecture EN

Mobilize and digitize your customers processes: e.g. Field Services

Companies need to mobilize and digitize their business processes in order to gain efficiency, speed and customer orientation. Existing infrastructures allow this transformation only sluggishly or with significant project risks. Using the example of after-sales processes in field service, we ...

Topic: Content Services & Content Marketing

Presented by: PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH

Start Up EN

Interactivity and the opportunity of the 3rd dimension in the advertising process

Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX

Topic: Monetisation, Payment & Advertising

Lecture EN

Getting immersed in other realities through VR journalism

Topic: Editorial & Distribution

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V.

Guided Tour FR

Guided tour to the topic "Content Management Systems II"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Topic: Content Creation & Production Management Tools

Start Up EN

Publishers haven't realized just how big contextual data is

A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.

Topic: Monetisation, Payment & Advertising Analytics & Automatisation

Start Up EN

Wish to send the right content to the right user? AI powered content distribution is the answer.

Make sure your content goes to the right users and your users get the right content. The Jeeng AI content distribution platform allows you to increase traffic and engagement by 300% ! See the magic in action.

Topic: Editorial & Distribution Analytics & Automatisation

Start Up DE

Kontext, Content, Leser, Mikromomente: Die Quadratur des mobilen Storytellings

Neueste Technologien ermöglichen, Deine Leser zur richtigen Zeit am richtigen Ort mit relevanten Informationen zu erreichen. Lese-Komfort direkt vor Ort: Wer schafft, echte Content-Erlebnisse zu schaffen, wird mit Aufmerksamkeit belohnt. Wir erläutern konkrete Einsatzbeispiele.

Topic: Content Creation & Production Editorial & Distribution

Panel discussion EN

ECM, Content Services, IIM, Digital Workplace … and the future of Information Management

Acronyms and technical terms dominate the industry for information management. As end user, where to head for? Dr. Kampffmeyer will not rest to wringle answers and clear statements from the participants of his panel.

Topic: Content Services & Content Marketing

Presented by: PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH

Lecture EN

Living documents for a better and more frictionless publishing experience

Imagine you get the story of your life, the next big topic that changes the world. It's waiting for you to be published. You want to start right away. But your task is huge. Collaboration, workflows, multi-channel, you need it all. Come and learn why we built Livingdocs for you.

Topic: Content Creation & Production Editorial & Distribution

Lecture EN

A holistic view on immersive media

Topic: Editorial & Distribution

Presented by: Erster Deutscher Fachverband für Virtual Reality e.V.

Conference DE

Content Marketing

16:00 - 16:30 | Johannes Ceh,

Independent Publisher & Chief Customer Officer, Enhancing Value

Das Kundenerlebnis als Herzstück von Content und Company Rebuilding

16:30 - 17:00 | Harald Kopeter, Consultant, Author, Corporate Media Service GmbH

17:00 - ...

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up EN

Progressive Reader Engagement. How to convert your readers to subscribers?

Qiota offers a toolbox for the media company to meet this need. The platform includes a
flexible paywall based on more than 10 variables, SSO management, sales modules:
subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
LU, Sopress FR, 20minutes FR ...

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Start Up EN

Maps in breaking news situations for Print, Online and TV

In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...

Topic: Content Creation & Production Editorial & Distribution

Lecture EN

How media sales automation transforms media sales and buying?

Finnish National wide media sales company Kärkimedia has been able to maintain high sales levels by offering flexible print and digital solutions by providing easy tools directly to professional buyers.
With high automation level Kärkimedia has been able to save it’s back-office costs ...

Topic: Monetisation, Payment & Advertising Management Tools

Start Up EN

The new era of images - Image cropping is more than having the subject in the frame.

Frameright is an award-winning solution that makes image cropping workflows non-destructive.
With Frameright users can create different crop versions and save this information inside the image file’s metadata fields. The data can be used when needed, making sure images look exactly how they are ...

Topic: Content Creation & Production Editorial & Distribution

Start Up EN

Dealing with metadata? Don’t panic!

To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...

Topic: Analytics & Automatisation

Lecture EN

The future of video on text websites

How people consume video in articles.
How to increase video views 5x times: shorter is better
Why pivot to video has failed for many websites?
How text websites may compete with Youtube & Facebook for user's attention?
Key metrics in video autoplay: grab attention in first 5 seconds

Topic: Editorial & Distribution Monetisation, Payment & Advertising

Conference EN

Content Management Systems

10:00 - 10:30 | Steffen Damborg,

Expert Advisor, WAN-IFRA Global Advisory Services

What can a CMS do for a publisher?

10:30 - 11:00 | Mari-Sanna Paukkeri,

CEO & Co-Founder, Utopia Analytics

Freedom of speech is at the heart of democracy – How AI can ...

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up DE

Wie Verlage online künftig mehr Geld verdienen als mit Print

Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.

Topic: Editorial & Distribution Analytics & Automatisation

Lecture EN

Consolidating content and media assets in an increasingly distributed editorial workflow

In this ever increasing world of shareable and reusable content, digital publishers would do well to have standardised services to cater for a multitude of ingestible and extractable content formats. Media groups can be measured around how effectively and seamlessly all content is consolidated and ...

Topic: Content Creation & Production Monetisation, Payment & Advertising

Start Up EN

Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

Learn from our experience of working with hundreds of clients that have undergone the transition from print to digital using native apps. We would like to share some of the best practises for getting better results when targeting digital readers and their content consumption habits.

Topic: Editorial & Distribution Management Tools

Lecture EN

KNOW YOUR CUSTOMER - Chances for Publisher beyond Google and Facebook

After the feat of digitization, GDPR and e-Privacy pose the next disruptive challenge to media houses. Established data-driven business models are facing a dead-end. Yet Artificial Intelligence offers surprising solutions, that - following the motto "Relevance matters" - foster and support the ...

Topic: Content Services & Content Marketing

Start Up EN

How to increase user engagement on market-data pages of business media

Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.

Topic: Analytics & Automatisation

Guided Tour FR

Guided tour to the topic "Print Production"

AND

Guided tour to the topic "Multi Channel Publishing III"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Start Up EN

Ad blocking tales

Some firts hand insight into the world of ad blocking. Who, how, why.

Topic: Monetisation, Payment & Advertising Analytics & Automatisation

Start Up EN

Pimalion, the multi-channel platform from sourcing to publishing

Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.

Topic: Editorial & Distribution

Lecture EN

How to distribute personalized and relevant content with smart data

The era of "one great piece of content, suitable for all, maximizing the ad spend ROI“ is over. Thanks to online distribution systems, all jointly connected to another, we can address users with one individualized message or story seamless along all touchpoints. Dr. Pascal Volz will demonstrate how ...

Topic: Content Services & Content Marketing

Presented by: fischerAppelt, performance

Conference EN

Nativ Advertising

12:30 - 12:48 | Jesper Laursen,
CEO & Founder, Native Adveartising Institute, Copenhagen

About the Native Advertising Institute
Native Advertising Institute is dedicated to help marketers become successful with native advertising.

Whether you are a die-hard expert or just getting ...

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up EN

Lecture presented by Superskills Oy

Topic: Start-Up

Lecture DE

Wie Sie online neue Leser erreichen, Leads generieren und Werbeeinnahmen erhöhen

Längst werden Nachrichten nicht mehr nur im Printformat gelesen, sondern vor allem von der jüngeren Zielgruppe online über alle Kanäle eingeholt. Zünden auch Sie Ihre Wachstumsrakete mit digitalen Kampagnen, die Ihre Leser und Werbepartner begeistern! Wir zeigen Ihnen einige Best Practice Beispiele.

Topic: Content Creation & Production Monetisation, Payment & Advertising

Presented by: Happy Contests \nOnline Marketing Toolbox

Start Up EN

Voconaut – a model for the new story industry. Reigniting user engagement with augmented audio.

Social media is winning the user's attention and people are having a hard time focusing on journalism anymore. Your company might survive, but do you feel like winning? Industry has to find new models in order to prosper. In our lecture Voconaut CEO Tommi Mäki explains the deeper problem media ...

Topic: Content Creation & Production Editorial & Distribution

Start Up EN

Media projects from Horizon 2020 EU Research and Innovation framework

13:10-13:20 | Introduction,

13:20-13:35 | Mr. Stratos Tzoannos,
Product Manager, Athens Technology Center, e.tzoannos@atc.gr
How blockchain disrupts media & entertainment industry: opportunities & practical experience

13:35-13:50| Mr. Jacobus van der Bank,
Resea ...

Topic: Content Creation & Production

Presented by: BLOOMEN, INVID, CPN - Content Personalisation Network

Lecture DE

Content Marketing in einer neuen Dimension: Die wichtigsten Trends der Basisstudie 2018

Topic: Content Services & Content Marketing

Presented by: Content Marketing Forum e.V.

Start Up EN

Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...

Topic: Monetisation, Payment & Advertising

Lecture DE

Strategisches Content Marketing – von der Marketing-Technik zur Management-Disziplin

Topic: Content Services & Content Marketing

Guided Tour FR

Guided tour to the topic "Digital Advertising II"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.

Topic: Digital Media World

Panel discussion EN

Love Branded Content

With very few exceptions, everyone connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. ...

Topic: Content Services & Content Marketing

Presented by: BCMA – branded content marketing association

Conference EN

Smart Data

14:30 - 15:00 | Shane Murray,
VP of data platforms and analytics

NY Times

15:00 - 15:30 | Sönke Schierer,
Redakteur Ambient News, Schleswig-Holsteinischer Zeitungsverlag GmbH & Co KG

AMBIENT NEWS - how light connects us to our users

An idea of the internet of ...

Topic: Digital Media World

Presented by: WAN-IFRA

Start Up EN

What is “Experiential Content” and why should you care?

While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news readers of all ages overwhelmingly prefer text over video. What’s next and how can publishers adopt new storytelling formats?

Topic: Analytics & Automatisation

Start Up EN

AI-enabled Robot Journalism in the Publishing Industry

Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.

Topic: Analytics & Automatisation

Lecture EN

Every business’s second business is publishing!

Content explosion: content, more content, re-written content, re-published content, re-targeted content. In times of contextualized, personalized content and omni-channel publishing your content marketing needs to be highly efficient and carry a precise value proposition to both sides: your ...

Topic: Content Services & Content Marketing