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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

Stay tuned and subcribe to our newsletter!

World Printers Forum Conference
07.10.2019
11:00 - 12:30
save the date
8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
  • Sebastian Haupt

    Sebastian Haupt

    Geschäftsführender Gesellschafter

    Multisense Institut

  • Jon  Watkins

    Jon Watkins

    FIPP

  • Gary  Thomson

    Gary Thomson

    Senior Market Consultant

    EMGE & Co.

World Printers Forum Conference
07.10.2019
11:00 - 12:30
save the date

The Power of Print

  • 11:00 - 11:30 | Sebastian Haupt,
    Geschäftsführender Gesellschafter, Multisense Institut

    The Power of Print – Das Katerfrühstück nach dem digitalen Rausch

    In ihrer digitalen Euphorie vergessen Marketer oft, dass Klicks, Likes und Visits vom Baum des
    Markenvertrauens pflücken, doch nicht seine Wurzeln stärken. Wir sind multisensorische Wesen –
    unser analoges Gehirn erfasst sensorische Informationen schneller, glaubt ihnen eher und erinnert
    sie länger. Aus diesem Grund sind Dreiviertel aller multisensorisch kommunizierenden Marken
    Powerbrands. Sebastian Haupt zeigt aus psychologischer Sicht, warum das Verständnis
    sensorischer Wahrnehmung essenziell für erfolgreiche Markenführung ist und welche zentrale Rolle
    Print beim Aufbau von Markenkraft spielt.



  • 11:30 - 12:00 | Jon Watkins,
    FIPP

    The Future of Media: How digital-to-print revenue models continue to shape the industry

    Far from being pushed aside by the digital revolution, for innovative and smart publishers, print has found an increasingly valuable role to play in the wider publishing eco-system. For many, the print-digital mix is delivering enhanced audience experience and revenues to boot. Presenting the findings of a UPM and FIPP whitepaper on the value of print, as well as digital/print innovations, Jon will share examples from around the world. The presentation is sponsored by UPM.



  • 12:00 - 12:30 | Gary Thomson,
    Senior Market Consultant, EMGE & Co.

    Newsprint market

    In 2018, the global newsprint market ran into short supply and prices soared. From Köln to Kolkata, many newspaper publishers panicked, fighting to buy paper. Less than a year later, prices are falling and newsprint producers are fighting to sell paper.
    Gary Thomson examines what happened to produce the first undersupplied newsprint market in the current era of falling global demand. And also why it turned around so quickly, to put publishers back in the driving seat.
    And then the big question - what can we expect next?

  • Topic: Prepress & Printing

    Sebastian Haupt

    Sebastian Haupt ist Konsumentenpsychologe und arbeitet als Wissenschaftsjournalist, Dozent sowie
    Marketingberater. Er lehrt an verschiedenen Hochschulen Marketingpsychologie, war über 10 Jahre
    als qualitativer Marktforscher tätig und ist heute geschäftsführender Gesellschafter des Multisense
    Instituts, wo er Unternehmen berät wie die Deutsche Bahn und TUI Cruises, Mittelständler wie den
    Hautpflegespezialisten Dermasence sowie Sparkassen und Versicherungen. Zusammen mit Olaf
    Hartmann entwickelte er das ARIVA-Modell zur sensorischen Optimierung von Produkten,
    Kommunikation und Verkaufsprozessen und beschrieb im Marketing-Standardwerk „Touch!“ den
    Haptik-Effekt im multisensorischen Marketing. Im Auftrag der Creatura-Initiative erstellte das
    Multisense Institut jüngst mit "The Power of Print" auf Basis von 300 Studien die weltweit erste
    Metaanalyse zur Werbewirkung von Print. Sebastian Haupt ist weiterhin Mitglied in der Association
    for Consumer Research sowie in der Gesellschaft für angewandte Wirtschaftspsychologie.

    Jon Watkins

    Jon Watkins is a content marketing and media consultant currently supporting a number of agencies and media owners through a variety of transformational activities, including repositioning their print products, moving to multi-channel and multi-platform strategies, launching new products (including in print), and assessing and improving editorial and content strategy and performance. Jon was previously Business Director at SevenC3 and now runs a content marketing agency focused on 'quality content that cuts through the noise', called Rooido.com. He is a journalist by trade.

    Gary Thomson

    Gary Thomson, BA (Hons), has been analysing paper markets for more than 25 years. He is a leading market
    research consultant in the Paper Industry, specialising in Printing & Writing Paper and Newsprint markets for the
    consulting firm, EMGE & Co.
    EMGE produces forecasts and research information in the form of multi-client reports, individual market sector
    research projects and commissioned market surveys. For over quarter of a century, EMGE has been publishing
    regular global graphic paper market reports and forecasts, including the EMGE World Newsprint Markets Report.
    Gary began his career in 1993, working for Pulp & Paper International (PPI) as a paper market reporter, focusing
    on packaging and wastepaper markets. In 1997, he joined International Papermaker magazine, where he
    continued reporting on the world’s paper business. In 2001, he moved to Germany to become Editor-in-Chief of
    International Paper World (IPW) magazine.
    He was recruited by EMGE in 2004, and has since become one of the firm’s leading consultants, as well as the
    chief writer of its forecast reports. He regularly makes presentations on EMGE forecasts at events and
    conferences around the world.
    In his free time, Gary volunteers with the Salvation Army, working with homeless people.

     

    Sebastian Haupt

    Geschäftsführender Gesellschafter

    Multisense Institut

    Jon Watkins

    FIPP

    Gary Thomson

    Senior Market Consultant

    EMGE & Co.

    We our Global Premium Media Partners

    Die PressehvgJP Politiken HusSüddeutsche ZeitungThe New York Times

    We our Partners

    CMFFachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

    DCX News Update

    Learn more about the industry and the Expo

     

    We our Media Partners

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