Success Factors for Consistent Customer Communication - DAM, PIM, WCM & CRMThe modern customer demands a lot from companies on his "Customer Journey". They want to be able to obtain information, make purchases and provide additional services at any time via the channels that are relevant to them. Companies' marketing staff have to struggle with many obstacles and problems in order to ensure consistent communication at all relevant touchpoints at all times. Using 3 success factors, expert Nico Rehmann shows how employees can gain more control over their content. This gives you more time for what's important - customer care.
Nico Rehmann is CEO of asioso and advises companies on the strategic challenges of digitization since 20 years.