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Line Up 2019

The complete Line Up of the DCX 2019 can be found here from June/July 2019.

This was the Line Up of the DCX 2018

8 – 9 October 2019 Side Events on 10 October Messe Berlin, Hall 21 – 22
  • Tatjana Biallas

    Tatjana Biallas

    Director Media Sales DACH

    Taboola

  • Jesper Laursen

    Jesper Laursen

    CEO & Founder

    Native Advertising Institute, Copenhagen

  • Juliane Sydow

    Juliane Sydow

    Director

    Axel Springer Brand Studio, Berlin

  • Karsten Günther

    Karsten Günther

    Senior Manager Business Development & Innovation

    BILD/Axel Springer, Germany

Nativ Advertising

  • 12:30 - 12:48 | Jesper Laursen,
    CEO & Founder, Native Adveartising Institute, Copenhagen

    About the Native Advertising Institute
    Native Advertising Institute is dedicated to help marketers become successful with native advertising.

    Whether you are a die-hard expert or just getting started with native advertising this is where
    you find the insights and tools you need to elevate your game. Native Advertising Institute is
    dedicated to provide you with case studies, best practices, how to guides, analysis, industry
    news, and research.

    Our focus is on all things native advertising from newspapers, magazines and broadcast tv,
    to online media like news sites, blogs, video and social media.


  • 12:48 - 13:06 | Juliane Sydow,
    Director,Axel Springer Brand Studio, Berlin

    and
  • 13:06 - 13:24 | Karsten Günther,
    Head of Native Studio, BILD/Axel Springer, Germany

    Native Advertising is not a trend - it’s here to stay. And yet it still remains a hotly discussed topic in the digital marketing jungle. Why? More and more brands discovered the impact of native advertising – both as a means of creative storytelling and efficient targeted distribution. Juliane Sydow and Karsten Guenther from the Axel Springer Brand Studio are going to share their winning formula for success at DCX. They are building on the expertise and know-how of more than 120 cutting-edge storytelling campaigns for brands from a wide range of industries. They’ll showcase how native advertising at Axel Springer is being set up to craft true success stories for brand clients. Furthermore, they’ll direct your attention across the pond: What is the current status quo of native advertising in the US and what is needed to raise the bar in creative marketing partnerships between digital publishers and brands?


  • 13:24 - 13:42 | Rita Ohrschiedt,
    Head of Native Studio, Süddeutsche Zeitung, Germany


  • 13:42 - 14:00 | Tatjana Biallas,
    Director Media Sales DACH, Taboola, Germany

    Vita Tatjana Biallas

    As the Director of Media Sales at Taboola, Tatjana Biallas is heading up the growth of the DACH region, by helping advertisers distribute their content and reach new audiences through native advertising campaigns on publishers across the globe. Tatjana was the first media sales manager in the German team opening the market from scratch over 2,5 years ago. Today the German team consists of more than 30 people.



    Previously, Tatjana worked in branded content at CNBC International. Her media & sales career started over ten years ago in Cologne working for the largest German broadcaster RTL Group, where she learned the basics of why content is king. She has degrees in business administration and media & communication from the City University of London.

    Vita Jesper Laursen

    Jesper Laursen is passionate about building business through storytelling. He was originally
    a journalist but has now been working with content marketing and native advertising for more
    than a decade, both as an international speaker and as a consultant through his businesses.
    He is the founder of the international think tank, the Native Advertising Institute, the content
    marketing agency, Brand Movers, and the journalistic production company, Media Movers.

    Vita Juliane Sydow

    Juliane Sydow heads up Axel Springer’s digital content marketing and native advertising unit “Axel Springer Brand Studio”. At the studio, native journalists, video producers, digital strategists and social media experts translate brand goals into tailored storytelling and content-centric 360-degree-marketing-campaigns with maximum impact. Previously at Axel Springer, Juliane was responsible for the digital product management of special interest verticals at BILD Digital (e.g. STYLEBOOK, TRAVELBOOK & FITBOOK).

    Vita Karsten Günther

    Karsten Guenther is responsible for business development and innovation for Axel Springer’s digital content marketing and native advertising unit “Axel Springer Brand Studio”. Previously at Axel Springer, he worked towards establishing BILD Digital’s content studio as a consultant and spent several months in the USA identifying strategies and innovations in digital content.

     

    Rita Ohrschiedt

    Head of Native Studio

    Süddeutsche Zeitung, Germany

    Tatjana Biallas

    Director Media Sales DACH

    Taboola

    Jesper Laursen

    CEO & Founder

    Native Advertising Institute, Copenhagen

    Juliane Sydow

    Director

    Axel Springer Brand Studio, Berlin

    Karsten Günther

    Senior Manager Business Development & Innovation

    BILD/Axel Springer, Germany

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