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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

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DCX & IFRA Line Up 2019

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Topics
World Printers Forum Conference EN
07.10.2019 11:00 - 12:00, World Printers Forum Conference

The Power of Print

  • 11:00 - 11:30 | Sebastian Haupt,
    Geschäftsführender Gesellschafter, Multisense Institut

    The Power of Print – Das Katerfrühstück nach dem digitalen Rausch

    In ihrer digitalen Euphorie vergessen Marketer oft, dass Klicks, Likes und Visits vom Baum des
    Markenvertrauens pflücken, doch nicht ...
  • Topic: Prepress & Printing
    Presented by: WAN-IFRA
    save the date
    World Printers Forum Conference EN
    07.10.2019 12:00 - 12:30, World Printers Forum Conference

    Market developments: Newsprint market

    In 2018, the global newsprint market ran into short supply and prices soared. From Köln to Kolkata, many newspaper publishers panicked, fighting to buy paper. Less than a year later, prices are falling and newsprint producers are fighting to sell paper.
    Gary Thomson examines what happened to ...
    Topic: Prepress & Printing
    Presented by: WAN-IFRA
    save the date
    World Printers Forum Conference EN
    07.10.2019 13:30 - 14:00, World Printers Forum Conference

    Market Developments: Newspapers’ Price Hikes and Digital Circulation in the U.S.A.

    While circulation is one of the most important indicators of newspaper demand, such data are
    often reported out of context by the U.S. media, leading to misinterpretations of reader preference
    and misinformed strategy. This presentation will reveal the price of 25 major U.S. ...
    Topic: Prepress & Printing
    Presented by: WAN-IFRA
    save the date
    World Printers Forum Conference EN
    07.10.2019 14:00 - 15:30, World Printers Forum Conference

    New investments

  • 14:00 - 14:30 | Michael Fingerhuth,
    Geschäftsleiter Zeitungsdruck, CH Media

    Erfolgreich im schweizerischen Druckmarkt mit Innovation und Ausdauer

    Der Schweizer Druckmarkt schrumpft und steht zusätzlich unter hohem Druck durch ausländische Anbieter. Die CH Media investiert substantiell in ...
  • Topic: Prepress & Printing
    Presented by: WAN-IFRA
    save the date
    World Printers Forum Conference EN
    07.10.2019 16:00 - 16:30, World Printers Forum Conference

    New investments: Latest technologies: AR, Internet of things, 3D printing

    Axel Springer printing plants have always been on the forefront of technical and business innovation. Just last year the Spandau plant of Axel Springer integrated state-of the art CTP systems into their pressroom operation. Thomas Drensek, the COO of newspaper printing at Axel Springer will talk ...
    Topic: Prepress & Printing
    Presented by: WAN-IFRA
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    World Printers Forum Conference EN
    07.10.2019 16:30 - 18:00, World Printers Forum Conference

    Print innovation

  • 16:30 - 17:00 | Dipl. Des. Hans Peter Janisch,
    freischaffend, Pressedesign

    How can a newspaper compete in the digital era?

    The relaunch of Fuldaer Zeitung


    To redesign a newspaper in the past, that usually implemented a change of format, typography or colour. Those are
    minor aspects ...
  • Topic: Prepress & Printing
    Presented by: WAN-IFRA
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    Keynotes EN
    08.10.2019 10:00 - 10:30, Content Services and Content Marketing Stage

    Content Services - Reaching out for New Frontiers: The Multi-Facetted Content Management Scene


    - Different Industries, Different Audiences, Different Approaches

    - From Enterprise Content Management to Content Services

    - Markets & Market Studies 2019

    - The Role of New Technologies in Content Services

    - The Future is Already Here
    Topic: Content Creation & Production
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    Keynotes EN
    08.10.2019 10:00 - 10:30, Conference Stage

    Keynote Lecture presented by WAN-IFRA

    Topic: Prepress & Printing
    Presented by: WAN-IFRA
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    Start Up EN
    08.10.2019 10:00 - 10:20, Start-Up Stage

    Lecture presented by Simplaex GmbH

    Topic: Management Tools
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    Conference EN
    08.10.2019 10:30 - 12:00, Conference Stage

    Publishing strategies

  • 10:30 - 11:00 | Dr. Kurt Sabathil,
    CEO, Schwäbisch Media

    Das Fitness-Programm für die Zukunft regionaler Zeitungsverlage


    Sei ein regionaler Champion und zukunftsorientierter Arbeitgeber, Stärke den multimedialen Content und sei erfolgreich im Paid-Content-Vertrieb, schaffe operative ...
  • Topic: Content Creation & Production
    Presented by: WAN-IFRA
    save the date
    Lecture EN
    08.10.2019 10:45 - 11:30, DCX Stage

    ‘Story-first’ wins! How to create and play out premium content in new digital channels

    Being able to deliver high quality content in native digital formats is a key to success for media companies today. But how do you create and distribute premium content for an array of digital channels in one single workflow? And how do you make your stories 100% native to each channel? Mark van de ...
    Topic: Content Creation & Production Editorial & Distribution
    Presented by: CCI Europe A/S
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    Panel discussion DE
    08.10.2019 10:45 - 11:30, Content Services and Content Marketing Stage

    Regionale Zeitungshäuser und ihre Erfolgsstrategien

    Podiumsdiskussion zu aktuellen Strategien – rund um neue Produkte und die optimale Vermarktung von Content und Produktionskapaziäten
    Topic: Editorial & Distribution
    Learning objectives: Lernen aus Erfahrungsberichten
    save the date
    Start Up EN
    08.10.2019 11:15 - 11:35, Start-Up Stage

    The journey from a newspaper to a video powered digital platform

    Video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching: context is everything!
    Topic: Content Creation & Production Editorial & Distribution
    save the date
    Lecture EN
    08.10.2019 12:30 - 13:00, DCX Stage

    How to improve collaboration and productivity with good content creation tools

    A collaborative workflow is crucial for rapid and next level content creation. We'll talk about how you can maximize your productivity with the help of a flexible software. The talk is for anyone interested in the collaborative content creation whether you are a writer, editor, publisher or ...
    Topic: Content Creation & Production
    save the date
    Lecture EN
    08.10.2019 13:00 - 13:30, Conference Stage

    Innovations in news publishing

    Topic: Content Creation & Production Management Tools
    save the date
    Lecture EN
    08.10.2019 13:10 - 13:40, DCX Stage

    Lecture presented by MPP Global

    Topic: Monetisation, Payment & Advertising
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    Lecture DE
    08.10.2019 13:10 - 13:40, Content Services and Content Marketing Stage

    Best of the Best: Highlights des BCM 2019

    Highlights des Best of Content Marketing Wettbewerbs 2019. Content Markteting Cases, die Trends setzen bzw. untermauern. Mit einer Aussicht auf die Trends im Jahr 2020
    Topic: Content Creation & Production
    Presented by: Content Marketing Forum e.V.
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    Start Up EN
    08.10.2019 13:20 - 13:40, Start-Up Stage

    The Price of Waiting Too Long

    A talk with Director of Business Development at Steady, Deborah Choi. Thousands of independent journalistic voices have been lost as the media world struggles to find its business model. There is a price to waiting too long to ask your readers to support the sustainability of your publication. ...
    Topic: Monetisation, Payment & Advertising
    save the date
    Conference EN
    08.10.2019 13:30 - 14:30, Conference Stage

    Automation and innovation

  • 13:30 - 14:00 | Janne Raïhä,
    product manager, Sanomala




  • 14:00 - 14:30 | Martin Schmidt,
    Bereichsleiter IT (CIO), Berlin Last Mile GmbH

    and Jyri Vanninen,
    Project Manager, Anygraaf Oy

    Berlin Last Mile meets future demands with CDProfit (erfüllt mit CDProfit zukünftige ...
  • Topic: Content Creation & Production Management Tools
    Presented by: WAN-IFRA
    save the date
    Lecture EN
    08.10.2019 13:50 - 14:20, DCX Stage

    10 Strategies for Growing Reader Revenues

    We'll be looking at how publishers can increase digital subscriptions, advertising revenues and drive engagement through mobile, digital and apps. You'll hear quick fire ideas, case studies and gather insight from national and regional brands across the world.
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    Learning objectives: We'll showcase key learnings derived from our global client base and look at other publishers who are leading the way. We'll focus on the most successful subscription drivers, analyse effective retention tools, look at how you can attract new audiences and leverage events to grow revenue.
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    Lecture DE
    08.10.2019 13:50 - 14:20, Content Services and Content Marketing Stage

    StoryBrand - Clarify your message so customers will listen

    Egal in welcher Branche, die meisten Unternehmen verschwenden Geld in ihrem Marketing. Statt ihre Botschaft auf den Punkt zu bringen, verwirren sie ihre Kunden mit Claims und Texten, die kompliziert sind oder „cute and clever“. Oft wird aus der falschen Perspektive erzählt und das Unternehmen selbst ...
    Topic: Content Creation & Production
    Presented by: Content Marketing Forum e.V.
    save the date
    Start Up EN
    08.10.2019 14:10 - 14:30, Start-Up Stage

    The Monetization of the Occasional and Irregular Readers

    How to grow the Paid Content Audience on your News Site
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: We will share results and KPIs of german publishers who increased both the monetization as well as generall reach.
    save the date
    Lecture EN
    08.10.2019 14:30 - 15:15, DCX Stage

    Killer content strategies - how to stop chasing your scale

    With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
    In this session, Jonny will share stories of ...
    Topic: Content Creation & Production Monetisation, Payment & Advertising
    Learning objectives: How the Wall Street Journal are pursuing a More for More, Less for Less strategy to drive up subscriber revenue. How Tortoise Media conceived, designed and launched a new membership business from scratch in just a handful of months. How Virgin Radio created a free commercial radio show with no ads
    save the date
    Panel discussion EN
    08.10.2019 14:30 - 15:15, Content Services and Content Marketing Stage

    New Challenges for Holistic Information Management:
    Content Services and the Challenges of Automation

    The Discussion-Panel „New Challenges for Holistic Information Management: Content Services and the Challenges of Automation“ on Wednesday, Oct. 8, 2019, at Digital Content Expo, Content Services Stage, is hosted by Dr. Ulrich Kampffmeyer, Managing Director of PROJECT CONSULT, Hamburg. International ...
    Topic: Analytics & Automatisation
    save the date
    Start Up EN
    08.10.2019 14:35 - 14:55, Start-Up Stage

    Predicting the Future - Impact Score

    When aiming for the greatest impact on your articles and ads, there are several factors that have to be accounted for. But what if you had a system that told you what the impact of your article would be in advance?
    Topic: Analytics & Automatisation Editorial & Distribution
    Learning objectives: Find out how AI, Machine Learning and applied mathematics helps you gain insight into reader engagement.
    save the date
    Start Up EN
    08.10.2019 15:00 - 15:20, Start-Up Stage

    Engage and monetise your audience with personalisation

    There’s a lot of talk about using AI for personalisation in the media sector, but very few success stories. That’s because media companies lack the data to make AI work properly and struggle to understand what personalisation can do for them. This lecture introduces a new technology that lets ...
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: By attending this lecture you will understand what personalisation truly means for media companies, how it can increase your ad and subscriptions revenue, and how it can be achieved without undermining privacy and trust in your brand.
    save the date
    Keynotes DE
    08.10.2019 15:30 - 16:00, Conference Stage

    Kreativ zerstören! Wie die News-Branche im Internet-Zeitalter erfolgreich sein kann

    Oliver Eckert stellt in seinem Vortrag ein Konzept vor, das seinem Unternehmen BurdaForward (u.a. FOCUS Online und CHIP) hilft, im digitalen Wandel erfolgreich zu sein. Anhand vieler Praxis-Beispiele zeigt er neue Wege in die Zukunft. Er ist überzeugt, dass es noch Hoffnung für traditionelle ...
    Topic: Content Creation & Production Analytics & Automatisation
    Presented by: WAN-IFRA
    save the date
    Lecture FR
    08.10.2019 16:00 - 16:45, DCX Stage

    Enabling the Future of Digital Publishers

    - Building and Owning an Audience
    - Journey - From First-time Users to Repeat, Retain and Loyal Users
    - New Organisation and New Metrics
    - Getting ready for Future Revenue Models
    save the date
    Lecture EN
    08.10.2019 16:00 - 16:30, Conference Stage

    Print room of the future

    Digital revolution in the news media industry forces all stakeholders to review their strategy.

    Coldset Printing Partners, belonging to Mediahuis , a Belgian news media group, adopted an innovative view on the future of newspaper printing.

    The presentation describes CPP’s view on the ...
    Topic: Prepress & Printing
    Learning objectives: The talk presents an existing example of how in a mature market a future can be built.
    Presented by: WAN-IFRA
    save the date
    Lecture EN
    08.10.2019 16:00 - 16:45, Content Services and Content Marketing Stage

    Lecture presented by Digital Collections Content Systems GmbH

    Topic: Content Creation & Production
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    Conference EN
    08.10.2019 16:30 - 17:30, Conference Stage

    News automation

  • 16:30 - 17:00 | Gary Rogers,
    Editor-in-Chief, RADAR

    Reporters with superpowers


    How the use of automation tools enabled journalists to build a new type of news agency. To counter conventional wisdom about so called ‘robot reporters’ and examine how AI can provide journalists with a tool ...
  • Topic: Content Creation & Production
    Presented by: WAN-IFRA
    save the date
    Lecture DE
    08.10.2019 16:55 - 17:25, DCX Stage

    Digitale Content-Erstellung - Flexibel, skalierbar & bezahlbar

    Die veränderten Verhaltensweisen und Werte junger Generationen stellen viele Unternehmen bereits heute vor große Herausforderungen. Neue Technologien und künstliche Intelligenz können dabei helfen, diese Veränderungen positiv zu nutzen. Durch die Integration von einer 'Digital Workforce' in die ...
    Topic: Content Creation & Production Analytics & Automatisation
    Learning objectives: ROI von SEO-Content, Skalierung von Content-Erstellung, Unternehmerische Flexibilität durch digitale Workforce-Lösungen
    save the date
    Keynotes EN
    09.10.2019 10:00 - 10:30, Content Services and Content Marketing Stage

    The future of Content Marketing

    save the date
    Keynotes EN
    09.10.2019 10:00 - 10:30, Conference Stage

    The Economist’s reader-first product strategy

    The vogue of the digital era is a return to subscription models across the media market, from online streaming platforms and broadcasters, to news outlets and magazines. The race to win customer attention amongst a plethora of demands on people’s time is becoming more heated. Cultivating habit and ...
    Topic: Content Creation & Production
    Learning objectives:
    ● Evolve a successful subscription model with digital product development
    ● Cultivate a reliable and invested audience who perceive value in your brand to drive business goals
    ● Determine product value and optimise price
    ● Measure success to respond to the needs of your audience
    Presented by: WAN-IFRA
    save the date
    Lecture EN
    09.10.2019 10:00 - 10:30, DCX Stage

    Moving from Waterfall to Agile: Indesign Translation and Content Sign-Off with JAWS

    What if you could start the translation process right from the start of the document’s creation? How about being able to pull translations straight into InDesign, where you can change the source designs and instantly see the effects on the translations while still having the ability to change any ...
    Topic: Editorial & Distribution
    Learning objectives: Presenting the existing InDesign translation workflows, how JAWS move them to the next level, explaining how translation workflows can solve content review challenges, from the 1st draft to the final version, and how they help to incorporate and track revisions outside of a typesetting environment.
    save the date
    Start Up EN
    09.10.2019 10:00 - 10:20, Start-Up Stage

    Dealing with metadata? Don’t panic!

    To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
    Topic: Analytics & Automatisation Editorial & Distribution
    Learning objectives: Metadata, AI, Machine learning, Business Development
    save the date
    Conference EN
    09.10.2019 10:30 - 11:30, Conference Stage

    CONPT presentation

    About 30 delegates of the Japanese newspaper technology association CONPt are visiting IFRA and DCX 2019 to get information about the development of technologies and working practises of the newspaper industry in Europe.




    CONPT membership consists of publishers and suppliers.CONPT stands ...
    Topic: Editorial & Distribution Prepress & Printing
    save the date
    Lecture EN
    09.10.2019 10:45 - 11:30, DCX Stage

    Ring Publishing - A Platform To Engage Users

    Click-through rates are dead, at least as a useful metric. It's user engagement that became a currency that builds trust and raises the lifetime value of your clients. I will talk about how your business goals can be met with technology, based on a case study of one of the biggest Polish internet ...
    Topic: Content Creation & Production Analytics & Automatisation
    save the date
    Lecture EN
    09.10.2019 10:45 - 11:30, Content Services and Content Marketing Stage

    Lecture presented by CMO Asia

    Topic: Content Creation & Production
    save the date
    Start Up EN
    09.10.2019 11:15 - 11:35, Start-Up Stage

    The Monetization of the Occasional and Irregular Readers

    How to grow the Paid Content Audience on your News Site
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: We will share results and KPIs of german publishers who increased both the monetization as well as generall reach.
    save the date
    Start Up EN
    09.10.2019 11:40 - 12:00, Start-Up Stage

    The Price of Waiting Too Long

    A talk with Director of Business Development at Steady, Deborah Choi. Thousands of independent journalistic voices have been lost as the media world struggles to find its business model. There is a price to waiting too long to ask your readers to support the sustainability of your publication. ...
    Topic: Monetisation, Payment & Advertising
    save the date
    Keynotes DE
    09.10.2019 12:30 - 13:00, Content Services and Content Marketing Stage

    Von der Digitalen Transformation profitieren

    Alle sprechen über die Digitale Transformation – hier erfahren Sie, was sie für Marketing, Kommunikation und Publishing wirklich bedeutet. Haeme Ulrich coacht Firmen und Einzelpersonen beim Wechsel von der klassischen Industrie hin zu Wissensarbeit im Zeitalter der Digital-Kultur.
    Topic: Content Creation & Production Management Tools
    Learning objectives: Von der Industrie zur Wissensarbeit
    Dienstleistung zum Produkt mitverkaufen
    Disruption – sich nicht abschaffen lassen
    Kulturwandel in Unternehmen
    Wissensarbeiter/innen anziehen und behalten
    save the date
    Lecture DE
    09.10.2019 12:30 - 13:00, DCX Stage

    Auf den zweiten Blick – Digitalisierungspotenzial im Verborgenen!

    Die Digitalisierung von Prozessen ist schon weit fortgeschritten. Abläufe in der Produktion stehen dabei häufig im Vordergrund. Doch wie sieht es damit zum Beispiel in der Verwaltung und der Redaktion aus? Dort schlummert oftmals noch reichlich Potenzial für Digitalisierung und Optimierung.
    Topic: Analytics & Automatisation Management Tools
    Learning objectives: Mögliches Potenzial und Herangehensweisen zeigen wir an praktischen Beispielen in diesem Vortrag auf.
    save the date
    Conference EN
    09.10.2019 13:00 - 14:30, Conference Stage

    Media Innovation

    Session organised by Global Alliance for Media Innovation (GAMI)
    Topic: Content Creation & Production
    save the date
    Lecture EN
    09.10.2019 13:10 - 13:40, DCX Stage

    A Technology & Engagement Strategy For Publishers

    How can publishers get greater customer engagement, monetization, and distribution – without a greater headache? In this session we share insights and recommendations from our experiences developing direct-to-consumer (DTC) technology for publishers. Join us to learn about how to create an effective ...
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    Learning objectives: - Introduce and simplify a direct-to-consumer technology strategy that's tailored to publishers' needs

    - Share operational insights & benefits for the entire publishing organization, not just IT

    - Inspire publishers with innovative ways for improved reader/customer engagement & monetization
    save the date
    Start Up EN
    09.10.2019 13:40 - 14:00, Start-Up Stage

    Engage and monetise your audience with personalisation

    There’s a lot of talk about using AI for personalisation in the media sector, but very few success stories. That’s because media companies lack the data to make AI work properly and struggle to understand what personalisation can do for them. This lecture introduces a new technology that lets ...
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: By attending this lecture you will understand what personalisation truly means for media companies, how it can increase your ad and subscriptions revenue, and how it can be achieved without undermining privacy and trust in your brand.
    save the date
    Lecture EN
    09.10.2019 13:45 - 14:15, DCX Stage

    The journey from a newspaper to a video powered digital platform

    video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching:

  • Content will get monetized
  • Publisher engage users with video content and earn money
  • Advertisers reach the audience they are looking for
    vi stories – a ...
  • Topic: Content Creation & Production
    save the date
    Lecture EN
    09.10.2019 13:50 - 14:20, Content Services and Content Marketing Stage

    Success Factors for Consistent Customer Communication - DAM, PIM, WCM & CRM

    The modern customer demands a lot from companies on his "Customer Journey". They want to be able to obtain information, make purchases and provide additional services at any time via the channels that are relevant to them. Companies' marketing staff have to struggle with many obstacles and ...
    save the date
    Start Up EN
    09.10.2019 14:10 - 14:30, Start-Up Stage

    Lecture presented by Simplaex GmbH

    Topic: Management Tools
    save the date
    Lecture EN
    09.10.2019 14:30 - 15:15, DCX Stage

    Knowledge extraction from unstructured data using artificial intelligence

    Making the right decisions requires the most well-founded information and knowledge possible. There is no lack of information today, on the contrary. 80% of all data is estimated to be unstructured, available as documents, blogs, e-mails, etc. So the "information" is there, how can it be accessed ...
    Topic: Content Creation & Production Analytics & Automatisation
    save the date
    Panel discussion EN
    09.10.2019 14:30 - 15:15, Content Services and Content Marketing Stage

    Headless Content Management – why and how

    XING Ambassador Nico Rehmann discusses this top with some experts of the XING Content Management Community Content Management.
    save the date
    Start Up EN
    09.10.2019 15:25 - 15:45, Start-Up Stage

    The journey from a newspaper to a video powered digital platform

    Video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching: context is everything!
    Topic: Content Creation & Production Editorial & Distribution
    save the date
    Keynotes EN
    09.10.2019 15:30 - 16:15, Conference Stage

    Keynote Lecture presented by "Innovation"

    Topic: Prepress & Printing
    Presented by: WAN-IFRA
    save the date
    Panel discussion EN
    09.10.2019 16:15 - 17:00, Conference Stage

    Publishers on the path to self-reliance

    Most of the growth seen in ad spending is concentrated into Google and Facebook. They are also the two biggest external referrers to publishers, with 49% coming from search and 27% from the social giant. The duopoly has created a true challenge for publishers. On this panel we invite experts to ...
    Topic: Content Creation & Production Prepress & Printing
    Presented by: WAN-IFRA
    save the date

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