Performing Content with Digital Asset ManagementWhich content works best for which reader at what time? A simple question to which there are many answers.
Machine learning and n-dimensional correlations through big data are not only buzzwords in this environment, but also common practice.
What contribution a Digital Asset Management that works with AI and semantics can make, and how the components interact, I would like to explain using an example from practice at a large European media company.
Topic: Content Creation & Production
Learning objectives: Attendees learn how Digital Asset Management lays the foundation for high-quality and measurable content.
Ole Olsen is founder and CEO of the technology company Digital Collections, whose digital asset management solutions are used by more than 180 international companies. Previously, Ole studied business administration at Hamburg University of Economics and Politics during an experiment to gain a foothold as a composer and musician. A first student job at the Hamburger Morgenpost gave him an insight into the craft of newspaper making. After graduating, he founded the consulting firm Beo Software and helped publishers optimise their production processes before starting Digital Collections in 1991.
CEO & Founder
Digital Collections Content Systems GmbH