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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

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Content Services and Content Marketing Stage
11.10.2018
11:00 - 11:45
Hall 22b
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8 – 9 October 2019, Messe Berlin, Hall 21 – 22 Berlin Publishing Days on 7 & 10 October
  • Heiko Beier

    Prof. Dr. Heiko Beier

    CEO

    moresophy GmbH

Content Services and Content Marketing Stage
11.10.2018
11:00 - 11:45
Hall 22b
save the date

KNOW YOUR CUSTOMER - Chances for Publisher beyond Google and Facebook

After the feat of digitization, GDPR and e-Privacy pose the next disruptive challenge to media houses. Established data-driven business models are facing a dead-end. Yet Artificial Intelligence offers surprising solutions, that - following the motto "Relevance matters" - foster and support the production of high value content. By use of various case studies the keynote introduces to the fascinating possibilities - as well as existing limitations - of learning machines in the field of publishing and advertising.
Topic: Content Services & Content Marketing

Prof. Dr. Heiko Beier

Heiko Beier is a professor for International Media Communication and founder of the software company MORESOPHY. With his educaction in particle physics he has been working in the field of computational analytics of massive streams of data for more than 25 years. He is the founder of MORESOPHY, a pioneer in the field of cognitive computing and semantic analysis since 2001.
With moresophy Heiko supports clients in the digital economy in turning static content into valuable information for demand-driven communication in marketing, sales and service processes.

 

Prof. Dr. Heiko Beier

CEO

moresophy GmbH

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