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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

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DCX Stage
08.10.2019
14:30 - 15:15
save the date
8 – 9 October 2019, Messe Berlin, Hall 21 – 22 Berlin Publishing Days on 7 & 10 October
  • Jonny Kaldor

    Jonny Kaldor

    Founder and CEO

    Pugpig

DCX Stage
08.10.2019
14:30 - 15:15
save the date

Killer content strategies - how to stop chasing your scale

With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of four publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Topic: Content Creation & Production Monetisation, Payment & Advertising
Learning objectives: How the Wall Street Journal are pursuing a More for More, Less for Less strategy to drive up subscriber revenue. How Tortoise Media conceived, designed and launched a new membership business from scratch in just a handful of months. How Virgin Radio created a free commercial radio show with no ads

Jonny Kaldor

Jonny is the founder and CEO of Pugpig, the award winning mobile engagement platform that powers apps for the world's biggest publishing brands from The Economist and Hearst to Tortoise Media, The Independent, JPi Media and Newsquest.
Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News UK, where he was responsible for technology delivery across the business for The Times of London, The Sunday Times and The Sun newspapers.
Before joining News UK, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.

 

Jonny Kaldor

Founder and CEO

Pugpig

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