DCX News Update – Learn more about the industry and the Expo
Every business’s second business is publishing!Content explosion: content, more content, re-written content, re-published content, re-targeted content. In times of contextualized, personalized content and omni-channel publishing your content marketing needs to be highly efficient and carry a precise value proposition to both sides: your enterprise and the customer. While on your side creation, contextualization, management, targeting, personalisation and publishing needs to be dynamic and highly efficient, your customers have to able to understand the content and its value. Let’s see, how the blueprint for your second business should look like!
Topic: Content Services & Content Marketing
Peter is the global leader of censhare’s business solutions practice. His main focus is customers’ businesses which he combines with censhare’s solutions offering. Peter thinks and plans in business models, related architectures, solution sets and processes. During his 20 years career he helped global enterprise customers develop and implement customer experience strategies for digital marketing, e-commerce, customer relationship management, mobile and social media business. His expertise areas span from automotive, telecommunications, retail over life science, fashion to travel and financial markets.
VP Business Solutions