DCX News Update – Learn more about the industry and the Expo
Engage & monetize audiences with interactive content: lessons learned from 20 European publishersMore than 100 media brands in Europe use interactive content to engage with their audience and collect and segment data, fully integrated with their SSO, DMP and marketing automation. Olivier Simonis, co-founder and CEO of Qualifio, will present concrete success stories from publishers across Europe
Topic: Monetisation, Payment & Advertising
Learning objectives: How to launch an efficient interactive marketing programme, involving the newsroom, marketing, data and advertising teams. How to measure results in terms of increased audience, lead collection, audience segmentation and new ad revenues.
Co-fondateur & CEO