Engage and monetise your audience with personalisationThere’s a lot of talk about using AI for personalisation in the media sector, but very few success stories. That’s because media companies lack the data to make AI work properly and struggle to understand what personalisation can do for them. This lecture introduces a new technology that lets companies access much richer consumer data for personalisation while protecting privacy. It dispels some myths around AI and shows the many ways in which it can have direct and profound effects on audience engagement, business revenue and innovation.
Topic: Analytics & Automatisation Monetisation, Payment & Advertising
Learning objectives: By attending this lecture you will understand what personalisation truly means for media companies, how it can increase your ad and subscriptions revenue, and how it can be achieved without undermining privacy and trust in your brand.
Dr. Mattia Fosci
Dr Mattia Fosci is founder and CEO of Yoop Tech, the award-winning company behind ID Ward. Mattia’s ambition is to create technological advances that can restore trust in the media and address some of the negative effects that technology on our understanding of the world. Mattia has degrees in politics, law and business. Before founding Yoop Tech, he worked for public policy organisations in Europe and South America, and as management consultant in the UK and the US. Keen environmentalist and unapologetic globalist, he has lived in 7 countries and speaks 4 languages. He believes in human creativity, has a desire to push boundaries and a knack for getting things done.
Dr. Mattia Fosci