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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

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Content Services and Content Marketing Stage
09.10.2018
13:10 - 13:40
Hall 22b
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8 – 9 October 2019, Messe Berlin, Hall 21 – 22 Berlin Publishing Days on 7 & 10 October
  • Sebastian Glock

    Sebastian Glock

    Vice President Product Marketing

    e-Spirit AG

Content Services and Content Marketing Stage
09.10.2018
13:10 - 13:40
Hall 22b
save the date

Content Intelligence - how AI is revolutionizing Marketing Management

AI is everywhere and its triumph has only just begun. No doubt: AI will have a massive impact on all industries and shatter the job market. Hype predictions run from simply amusing to downright apocalyptic. The good news: Marketers already have access to powerful AI-driven tools to make their jobs easier, increase their output and help them differentiate.
Topic: Content Services & Content Marketing
Learning objectives: This presentation will explore the implications of Artificial Intelligence for Digital Marketing, show successful strategies to introduce AI-tools and demonstrate AI-best-practices in Digital Experience Management.

Sebastian Glock

Sebastian has +15 years of experience in digital strategy with medium and large organizations in Europe and NA and runs Product Marketing for e-Spirit's FirstSpirit DXP.

 

Sebastian Glock

Vice President Product Marketing

e-Spirit AG

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