DCX News Update – Learn more about the industry and the Expo
Ad blocking talesSome firts hand insight into the world of ad blocking. Who, how, why.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
Learning objectives: Ad blocking is a phenomenon. Ad blocking is more than just the tools that prevent ads from loading. It is a community, it is entertainment, it is a sport for some.
Jan Sourek is the lead of AntiAdblock development and day-to-day operations. After graduating in Biomedical Engineering and Cybernetics he left the IT industry and earned his living in modern circus and street theater. After 8 years he settled down and resumed his IT career, first building websites then e-shops, advancing to ad-serving platforms. He is always prospecting new ways to be one step ahead of the blockers.