DCX News Update – Learn more about the industry and the Expo
Line-up DCX & IFRA 2019
Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.
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A Technology & Engagement Strategy For Publishers
How can publishers get greater customer engagement, monetization, and distribution – without a greater headache? In this session we share insights and recommendations from our experiences developing direct-to-consumer (DTC) technology for publishers. Join us to learn about how to create an effective DTC strategy that's built for your readers' behaviors and preferred devices. Learn how to evaluate and shape your brand's technology and engagement strategy so that it can continuously improve and grow as technology shifts, as your publishing brand evolves, and as customer needs demand.Topic:
Editorial & Distribution
Monetisation, Payment & Advertising
Learning objectives:
- Introduce and simplify a direct-to-consumer technology strategy that's tailored to publishers' needs
- Share operational insights & benefits for the entire publishing organization, not just IT
- Inspire publishers with innovative ways for improved reader/customer engagement & monetization
- Share operational insights & benefits for the entire publishing organization, not just IT
- Inspire publishers with innovative ways for improved reader/customer engagement & monetization
Oliver Gades
Oliver acts as VP DACH and CEE for Applicaster since February 2016. Applicaster provides the best in class SaaS platform to develop and manage direct-to-consumer experiences covering apps for TV, radio, news, magazines, kids, sports, fitness and cooking for brands like ProSiebenSat.1, 7Sports, Funke Digital, Condé Nast, Hearst, GEDI and many more media houses across the globe. Prior to Applicaster Oliver worked with net-mobile/NTT Docomo in the Telco industry, after starting his career with Warner Music.
Oliver Gades
VP Sales, DACH and CEE
Applicaster