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DCX Line Up 2018

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Topics
Keynote EN
09.10.2018 09:30 - 10:00, DCX Conference Stage

Improve storytelling - for a more accurate, well-crafted journalism

Topic: Digital Media World
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Lecture EN
09.10.2018 10:00 - 10:30, DCX Content Stage

Progressive revenue stream for publishers: Monetization through Whitepaper and Retargeting Networks

This lecture explains the value of whitepapers and retargeting measures. We will explain how publishers can use a cross-media network to generate new and more revenue.
Topic: Content Creation & Production Monetisation, Payment & Advertising
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Start Up DE
09.10.2018 10:00 - 10:20, Start-Up Park

Digitale Verlagsangebote müssen vom E-Commerce lernen

Was haben Verlage und Amazon gemeinsam? Was unterscheidet sie?
Thomas Wolf nimmt sie mit auf eine Reise ins digitale Ökosystem der Verlagswelt und zeigt auf, wie Verlage ihre Datenhoheit und somit die Hoheit über digitale Geschäftsmodelle behalten und gestalten können.
Topic: Editorial & Distribution Monetisation, Payment & Advertising
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Panel discussion EN
09.10.2018 10:00 - 11:30, DCX Conference Stage

Women in Tech

At The New York Times, they state that "building a diverse and inclusive workplace is essential to our mission. It enriches our report, because journalists with diverse backgrounds reflect the society we cover. As noted in our Diversity Report, many of the numbers are moving in the right direction ...
Topic: Digital Media World
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Start Up EN
09.10.2018 10:25 - 10:45, Start-Up Park

Progressive Reader Engagement. How to convert your readers to subscribers?

Qiota offers a toolbox for the media company to meet this need. The platform includes a
flexible paywall based on more than 10 variables, SSO management, sales modules:
subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
LU, Sopress FR, 20minutes FR ...
save the date
Panel discussion EN
09.10.2018 10:45 - 11:30, Content Services and Content Marketing Stage

Single Source Publishing – (W)CM, MAM and PIM

Images, videos, product descriptions, articles and any more content types need to be managed
every day to be available along the whole customer journey.
Goran Stefanovic will introduce into this topic with a short presentation and discuss the success
factors for MAM, PIM, WCM and Single ...
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Lecture EN
09.10.2018 10:45 - 11:30, DCX Content Stage

How Tamedia are making their digital future a reality using the latest technologies

Tamedia, Switzerland’s leading private media group, see digitalization as the foremost opportunity to reach new customers and markets. By 2020 they aim to become one of Europe’s leading digital media enterprises. Come and find out how they are pro-actively shaping their future with forward-thinking ...
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Start Up EN
09.10.2018 10:50 - 11:10, Start-Up Park

Maps in breaking news situations for Print, Online and TV

In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...
save the date
Start Up EN
09.10.2018 11:15 - 11:35, Start-Up Park

Publishers haven't realized just how big contextual data is

A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.
Topic: Monetisation, Payment & Advertising Analytics & Automatisation
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Guided Tour EN
09.10.2018 11:30 - 12:30, Guided Tour

Guided tour to the topic "Content Management Systems I"

Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
Topic: Content Creation & Production Management Tools
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Lecture EN
09.10.2018 11:40 - 12:00, Start-Up Park

Wish to send the right content to the right user? AI powered content distribution is the answer.

Make sure your content goes to the right users and your users get the right content. The Jeeng AI content distribution platform allows you to increase traffic and engagement by 300% ! See the magic in action.
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Start Up DE
09.10.2018 12:05 - 12:25, Start-Up Park

Location based content: Mobiles Storytelling via Proximity Technologien

Deine Leser sind mobil: Willst Du sie auf dem Smartphone - dem persönlichsten und direktesten Weg - erreichen, stehen Dir sogenannte Proximity Technologien zur Verfügung: Positionsgenau stellst Du Deinen Lesern kontextuellen Content auf mobilen Endgeräten bereit.
Topic: Content Creation & Production Editorial & Distribution
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Lecture EN
09.10.2018 12:30 - 13:00, DCX Content Stage

How digitized are you? 5 ways to boost your digital business now!

The presentation is aimed at publishers and media houses wanting to make sure that
their digital business fields are future-proof, while at the same time optimizing their
traditional print business.
Topic: Content Creation & Production Editorial & Distribution
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Lecture EN
09.10.2018 12:30 - 13:00, Content Services and Content Marketing Stage

Marketing died. And it’s good news!

Marketing, supported by paid advertisements, is in the final stages – if not already dead. The
principle, which was founded in the 60s of the last century by the legendary advertising agencies in
New York, loses its efficiency every day.
In the past, it was a good idea to use the classic ...
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Conference EN
09.10.2018 12:30 - 14:00, DCX Conference Stage

Magazine Publishing

  • 12:30 - 13:00 | James Hewes,
    President & CEO, FIPP

    Trends and challenges in magazine publishing



  • 13:30 - 13:30 | Nikolay Malyarov,

    President & CEO, Pressreader

    Transforming the publisher-reader-brand tug of war into a trinity of trust



  • 13:30 - 14:00 | Laura ...
  • Topic: Digital Media World
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    Lecture DE
    09.10.2018 13:10 - 13:40, DCX Content Stage

    Wie wir uns den digitalen Markt von Google und Facebook zurückholen

    Mit Content kann man online viel Geld verdienen. Mit Werbung auch. Bisher machen es aber vor allem andere. Verlage kommen immer mehr unter Druck. Wir zeigen, wie die europäische Initiative Newsadoo durch Kollaboration, Technologie und Design eine zukunftsfähige Lösung für Verlage bringt.
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    Lecture EN
    09.10.2018 13:10 - 13:40, Content Services and Content Marketing Stage

    Content Intelligence - how AI is revolutionizing Marketing Management

    AI is everywhere and its triumph has only just begun. No doubt: AI will have a massive impact on all industries and shatter the job market. Hype predictions run from simply amusing to downright apocalyptic. The good news: Marketers already have access to powerful AI-driven tools to make their jobs ...
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    Start Up EN
    09.10.2018 13:20 - 13:40, Start-Up Park

    10 Tips to produce great Digital Videos (and why you should produce more!)

    Video should be at the heart of your content strategy: users love it, algorithms love it and advertisers too !However, producing videos can be expensive, require hard skills and time.In this lecture we deliver 10 tips to produce better & more videos very easily, for social platforms, websites and ...
    save the date
    Start Up EN
    09.10.2018 13:45 - 14:05, Start-Up Park

    Interactivity and the opportunity of the 3rd dimension in the advertising process

    Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX
    save the date
    Lecture EN
    09.10.2018 13:50 - 14:20, Content Services and Content Marketing Stage

    The future of Open-Source Customer Experience Management

    Today, it’s more vital than ever to be able to personalize customer engagement, deliver rich and compelling digital experiences, and respond faster to ever-changing
    save the date
    Lecture EN
    09.10.2018 13:50 - 14:20, DCX Content Stage

    Real Time Subscription Management – Digital Transformation & The Need for Speed

    Why digital transformation is driving the need to update legacy subscription and billing platforms to drive revenue. Bridging the innovation gap to improve operational efficiency, dispelling myths, API integration and speed to market.
    Topic: Monetisation, Payment & Advertising Management Tools
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    Guided Tour FR
    09.10.2018 14:00 - 15:00, Guided Tour

    Guided tour to the topic "Multi Channel Publishing I"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    save the date
    Start Up EN
    09.10.2018 14:15 - 14:35, Start-Up Park

    Dealing with metadata? Don’t panic!

    To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
    save the date
    Panel discussion EN
    09.10.2018 14:30 - 15:15, Content Services and Content Marketing Stage

    Content and Commerce – Relevance and Strategies for combined success

    Nowadys when customer centricity plays a major role, it takes more than just an online shop to sell
    successfully. Promising approaches will be discussed with the panel participants how the
    combination of content and commerce can generate added value for customers and thus increase
    the ...
    save the date
    Lecture EN
    09.10.2018 14:30 - 15:00, DCX Content Stage

    Business Opportunities in a Digital World

    The digital era requires new methods and the challenges facing the sector make necessary in-depth adjustments. Protecmedia, in association with Oracle Digital will present Trends impacting the way Newsrooms work, and new business opportunities to manage new revenues while boosting current revenues.
    Topic: Analytics & Automatisation Management Tools
    save the date
    Start Up DE
    09.10.2018 14:40 - 15:00, Start-Up Park

    Wie Verlage künftig digital mehr Geld verdienen als mit Print

    Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.
    Topic: Editorial & Distribution Management Tools
    save the date
    Guided Tour FR
    09.10.2018 15:00 - 16:00, Guided Tour

    Guided tour to the topic "Digital Advertising I"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    Topic: Digital Media World
    save the date
    Start Up EN
    09.10.2018 15:05 - 15:25, Start-Up Park

    Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

    Native apps for digital publications can be a powerful addition to your distribution strategy when implemented correctly. Use apps for more than just publishing a monthly edition. Publish more frequently and use analytics to learn what content your readers love.
    Topic: Analytics & Automatisation Management Tools
    save the date
    Start Up EN
    09.10.2018 15:30 - 15:50, Start-Up Park

    How to increase user engagement on market-data pages of business media

    Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.
    save the date
    Start Up EN
    09.10.2018 15:55 - 16:15, Start-Up Park

    Monetizing the (un)blocked advertising space

    The opportunities and constraints of bypassing ad blockers. Myths and facts.
    Topic: Monetisation, Payment & Advertising Analytics & Automatisation
    save the date
    Lecture DE
    09.10.2018 16:00 - 16:30, Content Services and Content Marketing Stage

    Influencer Marketing – Was gilt es rechtlich zu beachten

    Im letzten Jahr ergingen die ersten Urteile zu Kennzeichnungspflichten auf Instagram & Co. Diese geben Hinweise in welchen Fällen und wie man Werbung in den sozialen Medien zu kennzeichnen hat. Der Vortrag zeigt auf, was es für Fallkonstellationen gibt und wie im Einzelfall der Post als Werbung zu ...
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    Conference EN
    09.10.2018 16:00 - 17:15, DCX Conference Stage

    Virtual Reality + Augmented Reality

  • 16:00 - 16:15 | Prof. Christian Malterer,
    Mediadesign Hochschule Berlin

    A holistic view on immersive media



  • 16:15 - 16:30 | Torsten Fell,

    CEO, Torsten Fell Consulting / Vorstand EDFVR

    Die Geister die schon da sind!



  • 16:30 - 16:45 | Sönke Kirchhof,
    CEO & ...
  • Topic: Digital Media World
    save the date
    Start Up EN
    09.10.2018 16:20 - 16:40, Start-Up Park

    Pimalion, the multi-channel platform from sourcing to publishing

    Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.
    save the date
    Lecture EN
    09.10.2018 16:55 - 17:25, DCX Content Stage

    Data Driven Development & Management

  • Prerequisites for a data driven organization
  • Strategic Framework
  • Digital Strategy
  • Customer Journey
  • KPI’s and Activities
  • AI & Machine Learning
  • Case: Swedish Media House
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    Keynote EN
    10.10.2018 09:30 - 10:00, DCX Conference Stage

    The digital news media business in South Africa

    Topic: Digital Media World
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    Lecture EN
    10.10.2018 10:00 - 10:30, DCX Content Stage

    Engage & monetize audiences with interactive content: lessons learned from 20 European publishers

    More than 100 media brands in Europe use interactive content to engage with their audience and collect and segment data, fully integrated with their SSO, DMP and marketing automation. Olivier Simonis, co-founder and CEO of Qualifio, will present concrete success stories from publishers across Europe
    save the date
    Conference EN
    10.10.2018 10:00 - 11:00, DCX Conference Stage

    Innovations in Newspapers and Magazines

    Topic: Digital Media World
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    Start Up FR
    10.10.2018 10:00 - 10:20, Start-Up Park

    Lecture presented by Newsroom AI Ltd

    save the date
    Start Up EN
    10.10.2018 10:25 - 10:45, Start-Up Park

    AI-enabled Robot Journalism in the Publishing Industry

    Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.
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    Lecture EN
    10.10.2018 10:45 - 11:30, DCX Content Stage

    SET YOUR STORIES FREE! NEW WAYS OF CREATING PREMIUM CONTENT

    Today’s news consumers demand more than a good article. They want immersive experiences. Learn how to release a new creative potential in your news storytelling. By using a different kind of story anatomy and new technology, you can create stories that will move and engage your digital audience.
    Topic: Content Creation & Production Editorial & Distribution
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    Keynote EN
    10.10.2018 10:45 - 11:30, Content Services and Content Marketing Stage

    ECM, EIM, Content Services, IIM – what‘s next?

    Current discussions confuse the industry and endusers alike. For 20 years ECM Enterprise Content Management had been the message of the industry and analysts. Now rapid moving developments in ITC change the scene. Will Enterprise Information Management, Intelligent Information Management, Digital ...
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    Start Up EN
    10.10.2018 10:50 - 11:10, Start-Up Park

    Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

    European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...
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    Panel discussion EN
    10.10.2018 11:10 - 12:00, DCX Conference Stage

    Blockchain and news media

    Topic: Digital Media World
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    Guided Tour FR
    10.10.2018 11:30 - 12:30, Guided Tour

    Guided tour to the topic "Data Analytics"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    Topic: Analytics & Automatisation
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    Lecture EN
    10.10.2018 12:30 - 13:05, Content Services and Content Marketing Stage

    Information Management - Time for a New, Intelligent Approach

    A new approach is needed to address today's information management challenges and content chaos. Traditional enterprise content management (ECM) systems focused on a single, central system. In the future, it's more about allowing people to intelligently access information when they need it, how ...
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    Lecture DE
    10.10.2018 12:30 - 13:00, DCX Content Stage

    Multichannel-Publishing in der Praxis

    Medien- und kanalübergreifenes publizieren von Content in der Praxis - mit der neuen browserbasierten Portal-Solution PS.Content der HUP AG.
    Topic: Content Creation & Production Editorial & Distribution
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    Conference EN
    10.10.2018 12:30 - 14:00, DCX Conference Stage

    Google Digital News Innovation Projects

  • 12:30 - 13:00 | Sarah Hartley,
    Head of DNI Innovation Fund, News & Publishers

    The concept of Google DNI




  • 13:00 - 13:30 | Philipp Schwörbel,

    Founder & Co-CEO, krautreporter.de


    Steady, Publishers & the Membership Revolution




  • 13:30 - 14:00 | Leo ...
  • Topic: Digital Media World
    save the date
    Start Up EN
    10.10.2018 12:55 - 13:15, Start-Up Park

    Publishers need to learn from e-commerce players

    What do Amazon and news publishers have in common? What are the differences between Amazon and publishers? Thomas Wolf takes you on a journey into the digital ecosystem of the publishing world and shows how publishers can retain and shape their data sovereignty to use it for their own and independen
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    save the date
    Lecture EN
    10.10.2018 13:10 - 13:45, Content Services and Content Marketing Stage

    Your way to the cloud

    How to build a strategy to migrate existing solutions from on premise scenarios to cloud or hybrid cloud scenarios. Experience how a modern Enterprise Information Management Framework will help you to achieve these goals while minimizing the risks. We will present you hints, obstacles and ...
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    Lecture DE
    10.10.2018 13:10 - 13:40, DCX Content Stage

    Aufbau eines digitalen Geschäftsmodells in einem regionalen Medienhaus

    Der Wandel von einem Reichweitenportal zu einem Abomodell erfordert viele Veränderungen. Angefangen bei der redaktionellen Organisation, dem digitalen Bewusstsein der Redakteure bis hin zur Technologie. Alles mit dem Ziel, neben Print weitere erfolgreiche Geschäftsmodelle zu etablieren.
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    save the date
    Lecture EN
    10.10.2018 13:50 - 14:25, Content Services and Content Marketing Stage

    Content Processes in the Era of Artificial Intelligence

    The way the world manages and accesses knowledge is on the verge of fundamental change. AI is already being used to enable smarter search, but this is part of the old paradigm. The new era will be dramatically different than most people imagine, and the shift has already begun. Attend this ...
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    Lecture DE
    10.10.2018 13:50 - 14:20, DCX Content Stage

    Erlösmodelle in der Digitalisierung – wie wird es in CRM abgebildet?

    Digitalisierung muss sein, Erlösmodelle I - der konservative Weg, Erlösmodelle II - der innovative Weg, Erlösmodelle III - Querdenker, Ergebnis und Fazit
    Topic: Monetisation, Payment & Advertising Management Tools
    save the date
    Guided Tour FR
    10.10.2018 14:00 - 15:00, Guided Tour

    Guided tour to the topic "Multi Channel Publishing II"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    save the date
    Start Up EN
    10.10.2018 14:15 - 14:35, Start-Up Park

    10 Tips to produce great Digital Videos (and why you should produce more of them!)

    Video should be at the heart of your content strategy : users love it, algorithms love it and advertisers too !
    However, producing videos can be expensive, require a lot of skills and time.
    In this lecture we deliver 10 tips to produce Better & More videos very easily : best practises, ...
    save the date
    Lecture EN
    10.10.2018 14:30 - 15:15, DCX Content Stage

    Killer paid content strategies

    Hear how Hearst Magazines and Pugpig are harnessing the power of social media stars to create compelling and highly lucrative paid content propositions.
    save the date
    Lecture EN
    10.10.2018 14:30 - 15:00, Content Services and Content Marketing Stage

    Mobilize and digitize your customers processes: e.g. Field Services

    Companies need to mobilize and digitize their business processes in order to gain efficiency, speed and customer orientation. Existing infrastructures allow this transformation only sluggishly or with significant project risks. Using the example of after-sales processes in field service, we ...
    save the date
    Start Up EN
    10.10.2018 14:40 - 15:00, Start-Up Park

    Interactivity and the opportunity of the 3rd dimension in the advertising process

    Sixide is looking for new paths to create spectacular and high impact advertising solutions for higher UX
    save the date
    Guided Tour FR
    10.10.2018 15:00 - 16:00, Guided Tour

    Guided tour to the topic "Content Management Systems II"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    Topic: Content Creation & Production Management Tools
    save the date
    Start Up EN
    10.10.2018 15:05 - 15:25, Start-Up Park

    Publishers haven't realized just how big contextual data is

    A little excursion through the world of contextual and ambient data and their usage for several use-cases in the (online) publishing industry. From affiliate marketing, content recommendation, contextual video, via GDPR, personalization and more.
    Topic: Monetisation, Payment & Advertising Analytics & Automatisation
    save the date
    Start Up EN
    10.10.2018 15:30 - 15:50, Start-Up Park

    Wish to send the right content to the right user? AI powered content distribution is the answer.

    Make sure your content goes to the right users and your users get the right content. The Jeeng AI content distribution platform allows you to increase traffic and engagement by 300% ! See the magic in action.
    save the date
    Start Up DE
    10.10.2018 15:55 - 16:15, Start-Up Park

    Kontext, Content, Leser, Mikromomente: Die Quadratur des mobilen Storytellings

    Neueste Technologien ermöglichen, Deine Leser zur richtigen Zeit am richtigen Ort mit relevanten Informationen zu erreichen. Lese-Komfort direkt vor Ort: Wer schafft, echte Content-Erlebnisse zu schaffen, wird mit Aufmerksamkeit belohnt. Wir erläutern konkrete Einsatzbeispiele.
    Topic: Content Creation & Production Editorial & Distribution
    save the date
    Panel discussion EN
    10.10.2018 16:00 - 16:45, Content Services and Content Marketing Stage

    ECM, Content Services, IIM, Digital Workplace … and the future of Information Management

    Acronyms and technical terms dominate the industry for information management. As end user, where to head for? Dr. Kampffmeyer will not rest to wringle answers and clear statements from the participants of his panel.
    save the date
    Lecture EN
    10.10.2018 16:00 - 16:45, DCX Content Stage

    Living documents for a better and more frictionless publishing experience

    Imagine you get the story of your life, the next big topic that changes the world. It's waiting for you to be published. You want to start right away. But your task is huge. Collaboration, workflows, multi-channel, you need it all. Come and learn why we built Livingdocs for you.
    Topic: Content Creation & Production Editorial & Distribution
    save the date
    Conference DE
    10.10.2018 16:00 - 17:30, DCX Conference Stage

    Content Marketing

  • 16:00 - 16:30 | Johannes Ceh,

    Independent Publisher & Chief Customer Officer, Enhancing Value


    Das Kundenerlebnis als Herzstück von Content und Company Rebuilding




  • 16:30 - 17:00 | Harald Kopeter, Consultant, Author, Corporate Media Service GmbH



  • 17:00 - ...
  • Topic: Digital Media World
    save the date
    Start Up EN
    10.10.2018 16:20 - 16:40, Start-Up Park

    Progressive Reader Engagement. How to convert your readers to subscribers?

    Qiota offers a toolbox for the media company to meet this need. The platform includes a
    flexible paywall based on more than 10 variables, SSO management, sales modules:
    subscription, single article, e-wallet. Qiota clients include Mondadori FR, Maison Moderne
    LU, Sopress FR, 20minutes FR ...
    save the date
    Start Up EN
    10.10.2018 16:45 - 17:05, Start-Up Park

    Maps in breaking news situations for Print, Online and TV

    In most breaking news situations the location is crucial to communicate what is going on. We demonstrate how you can use our web-based tool Mappa.Pro to create and publish maps with templates in your design in just a few minutes. In evolving situations maps can be updated in seconds and ...
    save the date
    Lecture EN
    10.10.2018 16:50 - 17:20, DCX Content Stage

    How media sales automation transforms media sales and buying?

    Finnish National wide media sales company Kärkimedia has been able to maintain high sales levels by offering flexible print and digital solutions by providing easy tools directly to professional buyers.
    With high automation level Kärkimedia has been able to save it’s back-office costs ...
    save the date
    Keynote EN
    11.10.2018 09:30 - 10:00, DCX Conference Stage

    Keynote by The Huffington Post

    Topic: Digital Media World
    save the date
    Start Up EN
    11.10.2018 10:00 - 10:20, Start-Up Park

    Dealing with metadata? Don’t panic!

    To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
    save the date
    Lecture EN
    11.10.2018 10:00 - 10:30, DCX Content Stage

    The future of video on text websites

    How people consume video in articles.
    How to increase video views 5x times: shorter is better
    Why pivot to video has failed for many websites?
    How text websites may compete with Youtube & Facebook for user's attention?
    Key metrics in video autoplay: grab attention in first 5 seconds
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    save the date
    Conference EN
    11.10.2018 10:00 - 11:30, DCX Conference Stage

    Content Management Systems

  • 10:00 - 10:30 | Steffen Damborg,

    Expert Advisor, WAN-IFRA Global Advisory Services


    What can a CMS do for a publisher?



  • 11:00 - 11:30 | Peter Kirchner,

    Managing Partner,Kirchner + Robrecht management consultants


    Multi Channel Publishing: Modern Concepts and ...
  • Topic: Digital Media World
    save the date
    Start Up DE
    11.10.2018 10:25 - 10:45, Start-Up Park

    Wie Verlage online künftig mehr Geld verdienen als mit Print

    Die Milliardenindustrie "News" schrumpft, digital ist kein Geschäft. Nur 7% der Gesamtumsätze kommen aus dem digitalen Bereich. Wir präsentieren die Fakten, den Weg und die Lösung, wie wir Print in Digital transformieren können und ähnliche Markteintrittsbarrieren schaffen wie bisher.
    Topic: Editorial & Distribution Analytics & Automatisation
    save the date
    Lecture EN
    11.10.2018 10:45 - 11:25, DCX Content Stage

    Lecture presented by Publisher’s Toolbox

    save the date
    Lecture EN
    11.10.2018 10:45 - 11:30, Content Services and Content Marketing Stage

    The end of the world as we know it

    AI and machine learning are more than just buzz words. In many real-life examples, we experience
    the rapid development of technology every day. But this is just the beginning of an incredible
    development that will change our familiar structures and systems within no time. In enterprises ...
    save the date
    Start Up EN
    11.10.2018 10:50 - 11:10, Start-Up Park

    Consolidate Your Digital Assets in Engaging Native Apps to Increase User Engagement and Traction

    Learn from our experience of working with hundreds of clients that have undergone the transition from print to digital using native apps. We would like to share some of the best practises for getting better results when targeting digital readers and their content consumption habits.
    Topic: Editorial & Distribution Management Tools
    save the date
    Start Up EN
    11.10.2018 11:15 - 11:35, Start-Up Park

    How to increase user engagement on market-data pages of business media

    Market-data pages are a source of organic traffic and link with existing content. Often, however, publishers do not make use of the full potential the section offers. This presentation shows how modern investment tools and automatically created analysis can help to acquire and retain more readers.
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    Guided Tour FR
    11.10.2018 11:30 - 12:30, Guided Tour

    Guided tour to the topic "Print Production"

    AND

    Guided tour to the topic "Multi Channel Publishing III"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
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    Start Up EN
    11.10.2018 11:40 - 12:00, Start-Up Park

    Ad blocking tales

    Some firts hand insight into the world of ad blocking. Who, how, why.
    Topic: Monetisation, Payment & Advertising Analytics & Automatisation
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    Start Up EN
    11.10.2018 12:05 - 12:25, Start-Up Park

    Pimalion, the multi-channel platform from sourcing to publishing

    Pimalion team will present his publishing platform and will demonstrate how easy it is to manage marketing data and create a publication with it. Some technical point will also be discussed to explain the technology like AI ML that make the platform so powerful.
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    Lecture DE
    11.10.2018 12:30 - 13:00, DCX Content Stage

    Wie Sie online neue Leser erreichen, Leads generieren und Werbeeinnahmen erhöhen

    Längst werden Nachrichten nicht mehr nur im Printformat gelesen, sondern vor allem von der jüngeren Zielgruppe online über alle Kanäle eingeholt. Zünden auch Sie Ihre Wachstumsrakete mit digitalen Kampagnen, die Ihre Leser und Werbepartner begeistern! Wir zeigen Ihnen einige Best Practice Beispiele.
    Topic: Content Creation & Production Monetisation, Payment & Advertising
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    Lecture EN
    11.10.2018 12:30 - 13:00, Content Services and Content Marketing Stage

    How to distribute personalized and relevant content with smart data

    The era of "one great piece of content, suitable for all, maximizing the ad spend ROI“ is over. Thanks to online distribution systems, all jointly connected to another, we can address users with one individualized message or story seamless along all touchpoints. Dr. Pascal Volz will demonstrate how ...
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    Conference EN
    11.10.2018 12:30 - 14:00, DCX Conference Stage

    Nativ Advertising

  • 12:30 - 13:00 | Jesper Laursen,
    CEO & Founder, Native Advertising Institute, Copenhagen

    About the Native Advertising Institute
    Native Advertising Institute is dedicated to help marketers become successful with native advertising.

    Whether you are a die-hard expert or just getting started ...
  • Topic: Digital Media World
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    Lecture DE
    11.10.2018 13:10 - 13:40, Content Services and Content Marketing Stage

    Content Marketing in einer neuen Dimension: Die wichtigsten Trends der Basisstudie 2018

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    Start Up EN
    11.10.2018 13:25 - 13:45, Start-Up Park

    Digital Advertising & GDPR: moving from a probabilistic to a deterministic internet

    European internet users have recently gotten more rights regarding their personal data. But how can we turn this 'new normal' around and solve some of the biggest problems in digital advertising? Consent is obviously key here, but what if we no longer have to work of assumptions? What if you could ...
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    Start Up EN
    11.10.2018 13:40 - 14:00, DCX Content Stage

    Lecture presented by CPN - Content Personalisation Network

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    Lecture DE
    11.10.2018 13:50 - 14:20, Content Services and Content Marketing Stage

    Strategisches Content Marketing – von der Marketing-Technik zur Management-Disziplin

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    Guided Tour FR
    11.10.2018 14:00 - 15:00, Guided Tour

    Guided tour to the topic "Digital Advertising II"

    Our tour guide will meet you at the WAN-IFRA booth (stand E.17) and start from there.
    Topic: Digital Media World
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    Panel discussion EN
    11.10.2018 14:30 - 15:15, Content Services and Content Marketing Stage

    Love Branded Content

    With very few exceptions, everyone connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities. ...
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    Conference EN
    11.10.2018 14:30 - 16:00, DCX Conference Stage

    Smart Data

  • 15:00 - 15:30 | Sönke Schierer,
    Redakteur Ambient News, Schleswig-Holsteinischer Zeitungsverlag GmbH & Co KG

    AMBIENT NEWS - how light connects us to our users


    An idea of the internet of things, a cue via Whatsapp and a workshop with numerous interested parties - all that ends in a ...
  • Topic: Digital Media World
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    Start Up EN
    11.10.2018 14:40 - 15:00, Start-Up Park

    Lecture presented by Newsroom AI Ltd

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    Start Up EN
    11.10.2018 15:05 - 15:25, Start-Up Park

    AI-enabled Robot Journalism in the Publishing Industry

    Big Data about weather, finance and sports serves as the basis for the automatic generation of huge amounts of up-to-date news. The benefits for publishing companies and online news portals are a considerably increased visibility and significanty more visits of readers.
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    Lecture EN
    11.10.2018 15:25 - 15:55, Content Services and Content Marketing Stage

    KNOW YOUR CUSTOMER - Chances for Publisher beyond Google and Facebook

    After the feat of digitization, GDPR and e-Privacy pose the next disruptive challenge to media houses. Established data-driven business models are facing a dead-end. Yet Artificial Intelligence offers surprising solutions, that - following the motto "Relevance matters" - foster and support the ...
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