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Line-up DCX & IFRA 2019

Here you can find the provisional line up of DCX & IFRA. The full agenda is upcoming soon.

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DCX & IFRA Line Up 2019

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Topics
Keynotes EN
08.10.2019 10:00 - 10:30, Conference Stage

Keynote presented by WAN-IFRA

Topic: Prepress & Printing
Presented by: WAN-IFRA
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Start Up EN
08.10.2019 10:00 - 10:20, Start-Up-Stage

Lecture presented by Simplaex GmbH

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Conference EN
08.10.2019 10:30 - 12:00, Conference Stage

Women in Tech

  • 11:30 - 12:00 | Dr, Kurt Sabathil,
    CEO, Schwäbisch Media

    Das Fitness-Programm für die Zukunft regionaler Zeitungsverlage


    Sei ein regionaler Champion und zukunftsorientierter Arbeitgeber, Stärke den multimedialen Content und sei erfolgreich im Paid-Content-Vertrieb, schaffe operative ...
  • Topic: Content Creation & Production
    Presented by: WAN-IFRA
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    Lecture EN
    08.10.2019 10:45 - 11:30, DCX Stage

    ‘Story-first’ wins! How to create and play out premium content in new digital channels

    Being able to deliver high quality content in native digital formats is a key to success for media companies today. But how do you create and distribute premium content for an array of digital channels in one single workflow? And how do you make your stories 100% native to each channel? Mark van de ...
    Topic: Content Creation & Production Editorial & Distribution
    Presented by: CCI Europe A/S
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    Panel discussion DE
    08.10.2019 10:45 - 11:30, Content Services and Content Marketing Stage

    Regionale Zeitungshäuser und ihre Erfolgsstrategien

    Podiumsdiskussion zu aktuellen Strategien – rund um neue Produkte und die optimale Vermarktung von Content und Produktionskapaziäten
    Learning objectives: Lernen aus Erfahrungsberichten
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    Start Up EN
    08.10.2019 11:15 - 11:35, Start-Up-Stage

    The journey from a newspaper to a video powered digital platform

    Video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching: context is everything!
    Topic: Content Creation & Production Editorial & Distribution
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    Lecture EN
    08.10.2019 12:30 - 13:00, DCX Stage

    How to improve collaboration and productivity with good content creation tools

    A collaborative workflow is crucial for rapid and next level content creation. We'll talk about how you can maximize your productivity with the help of a flexible software. The talk is for anyone interested in the collaborative content creation whether you are a writer, editor, publisher or ...
    Topic: Content Creation & Production
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    Lecture EN
    08.10.2019 12:30 - 13:00, Content Services and Content Marketing Stage

    Lecture presented by InterRed GmbH

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    Lecture EN
    08.10.2019 13:00 - 13:30, Conference Stage

    Innovations in news publishing

    Topic: Content Creation & Production Management Tools
    Presented by: WAN-IFRA
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    Lecture EN
    08.10.2019 13:10 - 13:40, DCX Stage

    Lecture presented by MPP Global

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    Lecture DE
    08.10.2019 13:10 - 13:40, Content Services and Content Marketing Stage

    Best of the Best: Highlights des BCM 2019

    Highlights des Best of Content Marketing Wettbewerbs 2019. Content Markteting Cases, die Trends setzen bzw. untermauern. Mit einer Aussicht auf die Trends im Jahr 2020
    Presented by: Content Marketing Forum e.V.
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    Start Up EN
    08.10.2019 13:20 - 13:40, Start-Up-Stage

    The Price of Waiting Too Long

    A talk with Director of Business Development at Steady, Deborah Choi. Thousands of independent journalistic voices have been lost as the media world struggles to find its business model. There is a price to waiting too long to ask your readers to support the sustainability of your publication. ...
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    Conference EN
    08.10.2019 13:30 - 14:30, Conference Stage

    Automation and innovation

  • 13:30 - 14:00 | tba


  • 14:00 - 14:30 | Martin Schmidt,
    Bereichsleiter IT (CIO), Berlin Last Mile GmbH

    and Jyri Vanninen,
    Project Manager, Anygraaf Oy

    Berlin Last Mile meets future demands with CDProfit (erfüllt mit CDProfit zukünftige Anforderungen)

    Description:New system had to ...
  • Topic: Content Creation & Production Management Tools
    Presented by: WAN-IFRA
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    Lecture EN
    08.10.2019 13:50 - 14:20, DCX Stage

    10 Strategies for Growing Reader Revenues

    We'll be looking at how publishers can increase digital subscriptions, advertising revenues and drive engagement through mobile, digital and apps. You'll hear quick fire ideas, case studies and gather insight from national and regional brands across the world.
    Topic: Editorial & Distribution Monetisation, Payment & Advertising
    Learning objectives: We'll showcase key learnings derived from our global client base and look at other publishers who are leading the way. We'll focus on the most successful subscription drivers, analyse effective retention tools, look at how you can attract new audiences and leverage events to grow revenue.
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    Lecture DE
    08.10.2019 13:50 - 14:20, Content Services and Content Marketing Stage

    StoryBrand - Clarify your message so customers will listen

    Egal in welcher Branche, die meisten Unternehmen verschwenden Geld in ihrem Marketing. Statt ihre Botschaft auf den Punkt zu bringen, verwirren sie ihre Kunden mit Claims und Texten, die kompliziert sind oder „cute and clever“. Oft wird aus der falschen Perspektive erzählt und das Unternehmen selbst ...
    Presented by: Content Marketing Forum e.V.
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    Start Up EN
    08.10.2019 14:10 - 14:30, Start-Up-Stage

    The Monetization of the Occasional and Irregular Readers

    How to grow the Paid Content Audience on your News Site
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: We will share results and KPIs of german publishers who increased both the monetization as well as generall reach.
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    Lecture EN
    08.10.2019 14:30 - 15:15, DCX Stage

    Killer content strategies - how to stop chasing your scale

    With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
    In this session, Jonny will share stories of ...
    Topic: Content Creation & Production Monetisation, Payment & Advertising
    Learning objectives: How the Wall Street Journal are pursuing a More for More, Less for Less strategy to drive up subscriber revenue. How Tortoise Media conceived, designed and launched a new membership business from scratch in just a handful of months. How Virgin Radio created a free commercial radio show with no ads
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    Start Up EN
    08.10.2019 14:35 - 14:55, Start-Up-Stage

    Predicting the Future - Impact Score

    When aiming for the greatest impact on your articles and ads, there are several factors that have to be accounted for. But what if you had a system that told you what the impact of your article would be in advance?
    Topic: Analytics & Automatisation Editorial & Distribution
    Learning objectives: Find out how AI, Machine Learning and applied mathematics helps you gain insight into reader engagement.
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    Keynotes DE
    08.10.2019 15:30 - 16:00, Conference Stage

    Kreativ zerstören! Wie die News-Branche im Internet-Zeitalter erfolgreich sein kann

    Oliver Eckert stellt in seinem Vortrag ein Konzept vor, das seinem Unternehmen BurdaForward (u.a. FOCUS Online und CHIP) hilft, im digitalen Wandel erfolgreich zu sein. Anhand vieler Praxis-Beispiele zeigt er neue Wege in die Zukunft. Er ist überzeugt, dass es noch Hoffnung für traditionelle ...
    Topic: Content Creation & Production Analytics & Automatisation
    Presented by: WAN-IFRA
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    Lecture EN
    08.10.2019 16:00 - 16:30, Conference Stage

    Print product innovation

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    Conference EN
    08.10.2019 16:30 - 17:30, Conference Stage

    News automation

  • 16:00 - 16:30 | Gary Rogers,
    RADAR

    Reporters with superpowers


    How the use of automation tools enabled journalists to build a new type of news agency. To counter conventional wisdom about so called ‘robot reporters’ and examine how AI can provide journalists with a tool kit to amplify ...
  • Topic: Content Creation & Production
    Presented by: WAN-IFRA
    save the date
    Start Up EN
    08.10.2019 16:40 - 17:00, Start-Up-Stage

    Lecture presented by ID Ward

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    Lecture DE
    08.10.2019 16:55 - 17:25, DCX Stage

    Digitale Content-Erstellung - Flexibel, skalierbar & bezahlbar

    Die veränderten Verhaltensweisen und Werte junger Generationen stellen viele Unternehmen bereits heute vor große Herausforderungen. Neue Technologien und künstliche Intelligenz können dabei helfen, diese Veränderungen positiv zu nutzen. Durch die Integration von einer 'Digital Workforce' in die ...
    Topic: Content Creation & Production Analytics & Automatisation
    Learning objectives: ROI von SEO-Content, Skalierung von Content-Erstellung, Unternehmerische Flexibilität durch digitale Workforce-Lösungen
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    Keynotes EN
    09.10.2019 10:00 - 10:30, Conference Stage

    Keynote presented by The Economist

    Topic: Content Creation & Production
    Presented by: WAN-IFRA
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    Start Up EN
    09.10.2019 10:00 - 10:20, Start-Up-Stage

    Dealing with metadata? Don’t panic!

    To state the obvious: the media industry is in a major transition to become data driven. This transition affects all business processes and is largely enabled by AI and Machine Learning tools. In this talk we will describe how metadata can be structured and utilised to support and drive an agile ...
    Topic: Analytics & Automatisation Editorial & Distribution
    Learning objectives: Metadata, AI, Machine learning, Business Development
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    Lecture EN
    09.10.2019 10:00 - 10:30, DCX Stage

    Moving from Waterfall to Agile: Indesign Translation and Content Sign-Off with JAWS

    What if you could start the translation process right from the start of the document’s creation? How about being able to pull translations straight into InDesign, where you can change the source designs and instantly see the effects on the translations while still having the ability to change any ...
    Learning objectives: Presenting the existing InDesign translation workflows, how JAWS move them to the next level, explaining how translation workflows can solve content review challenges, from the 1st draft to the final version, and how they help to incorporate and track revisions outside of a typesetting environment.
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    Conference EN
    09.10.2019 10:30 - 12:00, Conference Stage

    Publishing strategy

    Topic: Editorial & Distribution Prepress & Printing
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    Lecture EN
    09.10.2019 10:45 - 11:30, DCX Stage

    Ring Publishing - A Platform To Engage Users

    Click-through rates are dead, at least as a useful metric. It's user engagement that became a currency that builds trust and raises the lifetime value of your clients. I will talk about how your business goals can be met with technology, based on a case study of one of the biggest Polish internet ...
    Topic: Content Creation & Production Analytics & Automatisation
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    Start Up EN
    09.10.2019 11:15 - 11:35, Start-Up-Stage

    The Monetization of the Occasional and Irregular Readers

    How to grow the Paid Content Audience on your News Site
    Topic: Analytics & Automatisation Monetisation, Payment & Advertising
    Learning objectives: We will share results and KPIs of german publishers who increased both the monetization as well as generall reach.
    save the date
    Start Up EN
    09.10.2019 11:40 - 12:00, Start-Up-Stage

    The Price of Waiting Too Long

    A talk with Director of Business Development at Steady, Deborah Choi. Thousands of independent journalistic voices have been lost as the media world struggles to find its business model. There is a price to waiting too long to ask your readers to support the sustainability of your publication. ...
    save the date
    Lecture DE
    09.10.2019 12:30 - 13:00, Content Services and Content Marketing Stage

    Von der Digitalen Transformation profitieren

    Alle sprechen über die Digitale Transformation – hier erfahren Sie, was sie für Marketing, Kommunikation und Publishing wirklich bedeutet. Haeme Ulrich coacht Firmen und Einzelpersonen beim Wechsel von der klassischen Industrie hin zu Wissensarbeit im Zeitalter der Digital-Kultur.
    Topic: Content Creation & Production Management Tools
    Learning objectives: Von der Industrie zur Wissensarbeit
    Dienstleistung zum Produkt mitverkaufen
    Disruption – sich nicht abschaffen lassen
    Kulturwandel in Unternehmen
    Wissensarbeiter/innen anziehen und behalten
    save the date
    Lecture DE
    09.10.2019 12:30 - 13:00, DCX Stage

    Auf den zweiten Blick – Digitalisierungspotenzial im Verborgenen!

    Die Digitalisierung von Prozessen ist schon weit fortgeschritten. Abläufe in der Produktion stehen dabei häufig im Vordergrund. Doch wie sieht es damit zum Beispiel in der Verwaltung und der Redaktion aus? Dort schlummert oftmals noch reichlich Potenzial für Digitalisierung und Optimierung.
    Topic: Analytics & Automatisation Management Tools
    Learning objectives: Mögliches Potenzial und Herangehensweisen zeigen wir an praktischen Beispielen in diesem Vortrag auf.
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    Conference EN
    09.10.2019 13:00 - 14:30, Conference Stage

    Media Innovation

    Topic: Content Creation & Production
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    Lecture EN
    09.10.2019 13:10 - 13:40, DCX Stage

    Lecture presented by Applicaster

    save the date
    Start Up FR
    09.10.2019 13:20 - 13:40, Start-Up-Stage

    Lecture presented by ID Ward

    save the date
    Lecture EN
    09.10.2019 13:45 - 14:15, DCX Stage

    The journey from a newspaper to a video powered digital platform

    video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching:

  • Content will get monetized
  • Publisher engage users with video content and earn money
  • Advertisers reach the audience they are looking for
    vi stories – a ...
  • save the date
    Start Up EN
    09.10.2019 14:10 - 14:30, Start-Up-Stage

    Lecture presented by Simplaex GmbH

    save the date
    Lecture EN
    09.10.2019 14:30 - 15:15, DCX Stage

    Knowledge extraction from unstructured data using artificial intelligence

    Making the right decisions requires the most well-founded information and knowledge possible. There is no lack of information today, on the contrary. 80% of all data is estimated to be unstructured, available as documents, blogs, e-mails, etc. So the "information" is there, how can it be accessed ...
    Topic: Content Creation & Production Analytics & Automatisation
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    Start Up EN
    09.10.2019 15:25 - 15:45, Start-Up-Stage

    The journey from a newspaper to a video powered digital platform

    Video intelligence - connecting content producers, publishers and advertisers on one video platform with contextual matching: context is everything!
    Topic: Content Creation & Production Editorial & Distribution
    save the date
    Keynotes EN
    09.10.2019 15:30 - 16:15, Conference Stage

    Keynote presented by Innovation

    Topic: Prepress & Printing
    Presented by: WAN-IFRA
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    Conference EN
    09.10.2019 16:15 - 17:00, Conference Stage

    Publishers on the path to self-reliance

    Most of the growth seen in ad spending is concentrated into Google and Facebook. They are also the two biggest external referrers to publishers, with 49% coming from search and 27% from the social giant. The duopoly has created a true challenge for publishers. On this panel we invite experts to ...
    Topic: Content Creation & Production Prepress & Printing
    Presented by: WAN-IFRA
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