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13 – 14 October 2021 Arena Berlin
Wojciech Ehrenfeld

Wojciech Ehrenfeld

Public IT Services Director

Ringier Axel Springer

Vortrag EN

Ring Publishing - A Platform To Engage Users

09.10.2019 10:45 - 11:30, DCX Stage
Click-through rates are dead, at least as a useful metric. It's user engagement that became a currency that builds trust and raises the lifetime value of your clients. I will talk about how your business goals can be met with technology, based on a case study of one of the biggest Polish internet horizontal portals Onet.pl.

In 2018, we implemented content personalization and automation of the publishing process at Onet. This is a story of the effect it had on the whole organization.

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