Click-through rates are dead, at least as a useful metric. It's user engagement that became a currency that builds trust and raises the lifetime value of your clients. I will talk about how your business goals can be met with technology, based on a case study of one of the biggest Polish internet horizontal portals Onet.pl.
In 2018, we implemented content personalization and automation of the publishing process at Onet. This is a story of the effect it had on the whole organization.