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8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
Oliver  Gades

Oliver Gades

VP Sales, DACH and CEE

Applicaster

Vita

Oliver acts as VP DACH and CEE for Applicaster since February 2016. Applicaster provides the best in class SaaS platform to develop and manage direct-to-consumer experiences covering apps for TV, radio, news, magazines, kids, sports, fitness and cooking for brands like ProSiebenSat.1, 7Sports, Funke Digital, Condé Nast, Hearst, GEDI and many more media houses across the globe. Prior to Applicaster Oliver worked with net-mobile/NTT Docomo in the Telco industry, after starting his career with Warner Music.
Vortrag EN

A Technology & Engagement Strategy For Publishers

09.10.2019 13:10 - 13:40, DCX Stage
How can publishers get greater customer engagement, monetization, and distribution – without a greater headache? In this session we share insights and recommendations from our experiences developing direct-to-consumer (DTC) technology for publishers. Join us to learn about how to create an effective DTC strategy that's built for your readers' behaviors and preferred devices. Learn how to evaluate and shape your brand's technology and engagement strategy so that it can continuously improve and grow as technology shifts, as your publishing brand evolves, and as customer needs demand.

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CMFFachverband Medienproduktion e.V. (f:mp.)FDI - Fachverband der  Druckindustrie und Informationsverarbeitung e.V.

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