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13 – 14 October 2021 Arena Berlin
Mads Holmen

Moderation: Mads Holmen

Founder & CEO



Mads Holmen is co-founder and CEO at Bibblio, supporting publishers with tech to increase engagement, diversify revenue and drive audience. He’s a passionate ‘better web’ advocate and publishing industry commentator. Mads used to promote some of the world’s largest brands as part of goviral, where he worked closely with the founding team throughout the company’s rapid growth and sale to AOL for 96.7m USD in 2011. After the acquisition, Mads continued as planning director before founding Bibblio.
Podiumsdiskussion EN

Publishers on the path to self-reliance

09.10.2019 16:15 - 17:00, Conference Stage
Most of the growth seen in ad spending is concentrated into Google and Facebook. They are also the two biggest external referrers to publishers, with 49% coming from search and 27% from the social giant. The duopoly has created a true challenge for publishers. On this panel we invite experts to speak on diversifying revenue streams and audience acquisition.

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