13 – 14 October 2021
Head of content development
Li L'Estrade is the head of content development at Sweden's local media company Mittmedia with 28 local news papers. She launched Mittmedias paid content strategy in 2016. Wich content their readers want to read and buy is her speciality and has been her totaly focus the last five years. Li is leading a team with content developers and analysts and works close to the news rooms.
Li has also developed robot journalism and the automated articles generates great value for both existing and new subscribers and helps the journalists to focus on the unique stories.
Li has many years of experience as a sports journalist, news editor, coordinator and the last years with digital development.
08.10.2019 16:30 - 17:30,
16:30 - 17:00 | Gary Rogers,
Reporters with superpowers
How the use of automation tools enabled journalists to build a new type of news agency. To counter conventional wisdom about so called ‘robot reporters’ and examine how AI can provide journalists with a tool kit to amplify their work.
17:00 - 17:30 | Li L’Estrade
Head of content development, Mittmedia
The power of automated content in a news room
MittMedia in Sweden has been at the forefront of embracing and experimenting with producing automated news. As the head of content development, Li L'Estrade has played an integral role in MittMedia's work with news automation and will share how the publisher is making the most of its cooperation with United Robots and the possibilities for the future.