8 – 9 October 2019, Messe Berlin, Hall 21 Berlin Publishing Days on 7 & 10 October
Dr. Lars Janzik
Since January 2018, Dr. Lars Janzik is CEO of Vertical Media. Until then, from March 2015, he was responsible for the digital products of the media brand WELT, an Axel Springer company. Previously, he served as Senior Director Product Management CE for the online recruiting specialist Monster, as well as in various executive positions for the software manufacturer Magix. Furthermore, in 2011 Lars completed his PhD on user innovation in online communities.
Publishers on the path to self-reliance
09.10.2019 16:15 - 17:00, Conference Stage
Most of the growth seen in ad spending is concentrated into Google and Facebook. They are also the two biggest external referrers to publishers, with 49% coming from search and 27% from the social giant. The duopoly has created a true challenge for publishers. On this panel we invite experts to speak on diversifying revenue streams and audience acquisition.