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13 – 14 October 2021 Arena Berlin
H. Iris Chyi

H. Iris Chyi

Associate Professor

University of Texas at Austin, USA


H. Iris Chyi (Ph.D.), is an Associate Professor in the School of Journalism at the University of
Texas at Austin. She specializes in the economics of online and print news and her research
identifies universal patterns of user demand for multiplatform newspapers. Her “Ramen Noodles
Theory” suggests that online news, like ramen noodles, is an inferior good. Her book, Trial and
Error: U.S. Newspapers’ Digital Struggles toward Inferiority, challenges U.S. newspapers’
technology-driven strategy, calling for a critical reassessment of the future of the industry.
Chyi has received many research and teaching awards and has published more than 50 journal
articles and book chapters. In recent years, her research on U.S. newspapers’ multiplatform
readership has received attention from the newspaper industry worldwide and often triggered
debates on the future of print media among publishers, journalists, and especially digital
enthusiasts. She has since addressed major industry conferences in the U.S., Latin America, and
Europe and offered advice to news organizations such as The New York Times.

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