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13 – 14 October 2021 Arena Berlin
Ana Lobb

Ana Lobb

VP, Media & Publishing, EMEA

MPP Global

Vita

Ana Lobb is a VP, Media & Publishing, at MPP Global, specialising in cloud subscriber management and billing technology to maximise customer acquisition. She has worked closely with leading Publishers to drive print and digital subscription revenue. With a strong focus on personalisation and data-led strategy, she works with clients; offering insight into emerging digital business models, best practice access management, streamlining omni-channel user journeys and market trends.
Vortrag EN

Product Portfolio Management 3.0 – Make the Most of Monetisation Opportunities

08.10.2019 13:10 - 13:40, DCX Stage
As the Publishing industry moves into the next phase of Product Portfolio Management, the challenges faced by publishers of all sizes are varied and more complex. Getting it right means new monetisation opportunities, a better reader experience and a reduced reliance on advertising revenues. However, making the right decisions to get there is not easy.

The ability for publishers to be able to experiment with business models that suit them and their readers is key. Fail fast if necessary and learn from it. Leverage advances in cloud technology to develop and launch products, services, offers and incentives in minutes rather than days to stay ahead of your competitors.

Ana will discuss best practice approaches from leading publishers, which covers print and digital strategies, maximising the effectiveness of cloud and legacy technologies and where the market is going next. She will also share proprietary research conducted by MPP Global, which explored the biggest challenges being faced by European publishers.

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