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Conference Stage
09.10.2019
10:00 - 10:30
save the date
  • Marina Haydn

    Marina Haydn

    Executive Vice President and Managing Director, Circulation

    The Economist

Conference Stage
09.10.2019
10:00 - 10:30
save the date

The Economist’s reader-first product strategy

The vogue of the digital era is a return to subscription models across the media market, from online streaming platforms and broadcasters, to news outlets and magazines. The race to win customer attention amongst a plethora of demands on people’s time is becoming more heated. Cultivating habit and customer loyalty depends more and more on getting the digital product experience just right. But what do customers really value? And how can publishers meet those needs? And balance that with the best business outcome?
Topic: Content Creation & Production
Learning objectives:
● Evolve a successful subscription model with digital product development
● Cultivate a reliable and invested audience who perceive value in your brand to drive business goals
● Determine product value and optimise price
● Measure success to respond to the needs of your audience

Marina Haydn

Marina Haydn leads the global readership business of The Economist, which is the largest
revenue stream for The Economist Group. The responsibility encompasses marketing, data
and analytics, retail, customer retention and operations - catering to our existing 1.4M
customers while seeking to find new readers. Her remit also includes digital product
development, which is managed in close partnership with the editorial team.

She joined The Economist Group in 2001, and since has held a variety of management
responsibilities in conference marketing and operations before moving into readership
marketing in 2009. Since then, she has held the readership P&L responsibility for The
Economist in Continental Europe, Middle East and Africa and Latin America before stepping
into her current role. She is an Austrian citizen born in Barcelona, raised in the US and
Germany with a degree in Communication Science from the University of Vienna. It is her
nature to press for progress - in particular leveraging The Economist’s editorial insights on a
range of subjects including gender equality and climate change, in addition to her core focus
of driving the business forward.

 

Marina Haydn

Executive Vice President and Managing Director, Circulation

The Economist

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