A strong affinity to future technologies, a radical customer focus and the readiness for constant change – media companies and content professionals can learn a lot from start-ups. At the DCX Digital Content Expo‘s Start-up Park in Berlin from 9 to 11 October, you will have the opportunity to try out new tools and gain inspiration for your own innovation activities.
"Dear publishers, thank you for being dinosaurs", entitles Emil Jimenez, founder and CEO of PASSION1 LLC, his impulse for the Start-up Park. The pioneer of the communications industry, who began his career as a web designer in New York in 1998, founded a new company in 2017. The idea: sell their own mobile app platform as a SaaS solution to publishers. After nine months, he realised that the pace in the industry was slower than expected and changed his business. At the Expo in Berlin he will reveal how his core product has developed into a niche publisher and advertising platform.
In addition to the start-up from the Czech Republic, 23 other entrepreneurs will present their companies and business. As a visitors to the DCX you can try out their solutions directly at their stands and obtain comprehensive information. We have expanded the area to create sufficient space for networking. The Start-up Park will launch its first speed dating event to link you even faster and more accurately with the appropriate innovation providers. In 20-minute presentations and pitches, start-ups will explain their approaches and provide suggestions for innovations.
Earn Money digitally
David Böhm is an entrepreneur who, as publisher of the business magazine DIE MACHER, is very familiar with the publishing industry. The billion-euro industry news is shrinking and digital is still not a business. According to Böhm, only 7 percent of total sales come from the digital sector. He was no longer willing to stand idly by while Google and Facebook increasingly share out the market for advertising revenues among themselves. For this reason, together with other like-minded parties, he has now established a new platform along the lines of Spotify: The new service Newsadoo, which he will present at DCX, bundles various newspapers and news providers and analyses the readers' preferences with the aid of Artificial Intelligence.
"Users, algorithms and advertisers love video," says Juliette Pauthe, Head of Content at PlayPlay. She recommends making it the heart of any content strategy. In her presentation she will give 10 tips on how to produce better and more videos very easily for different channels. Michael Wolf, CEO of wingu, will explain how agencies and publishing houses can use location-based content for mobile storytelling. He will outline the latest technologies that increase on-site reading comfort and create real content experiences.
From E-Commerce to GDPR
The founders who will design the Start-up Park in Berlin incorporate targeted data management, for example via context-related data or metadata, into their innovations. They also offer solutions to deal with adblockers, to make digital advertising a customer dialogue in times of GDPR or to integrate readers' commitment and interactivity into business models. The young companies will showcase various examples from their customers.
Official partner of the Start-up Park is the Global Alliance for Media Innovation (GAMI) of WAN-IFRA, World Association of Newspapers and News Publishers. "Today more than ever, we need an agile attitude to adapt more dynamically to the challenges of the future. With the Start-up Park at DCX, we proudly contribute to the building of a sustainable ecosystem for innovation in the news that requires fast, easy and cost-effective solutions to drive its business growth", says Vincent Peyrègne, CEO of WAN-IFRA.
These companies are already registered for the Start-up Park:
AntiAdblock.com, s.r.o. | DSXN GmbH | Faktor B.V. | hyScore.io GmbH | iMatrics AB | MagLoft Pte. Ltd. | Mappa Software UG | Newsadoo.com | PASSION1 LLC | PlayPlay | Qiota SAS | Sixide | Swanest | wingu GmbH
For more information about the Start-up Park please see http://www.dcx-expo.com/programme/start-up-park.