Artificial Intelligance

Artificial Intelligence conquers the news and content market

Several providers at the DCX will present AI solutions: This is a core indicator that Artificial Intelligence is about to conquer the domain of generating, personalising and filtering content. Star newcomers such as Element AI will join us in Berlin.

In general, Artificial Intelligence (AI) refers to a computer, software or algorithm that attempts to replicate human intelligence. Futurists such as Ray Kurzweil, author of the book “The Singularity Is Near”, believe that by 2020, we’ll have computers that are powerful enough to simulate the human brain. It is still unclear just how far AI will change our working world and with it the journalistic profession, news production and content management. But one thing is for sure: the change in this sector has just begun.

“The race for artificial intelligence technology is on, and while tech giants like Google and Facebook snap up top talent to build out their own AI-powered products, a new start-up has just raised a huge round of funding to help the rest of us”, writes Ingrid Lunden on techcrunch about Element AI, the first company to receive funding from Microsoft Ventures after its launch. In 2016 – just a year ago – the artificial intelligence start-up factory was set up by various serial entrepreneurs. One of them is Yoshua Bengio, who is considered to be a co-father of Deep Learning technology. His work is one reason that Montreal is regarded as some kind of AI Silicon Valley North.

Find your tailor-made AI strategy

Element AI promises the possibility for any organisation to develop its own artificial intelligence strategy. At the Start-up Park of the DCX in Berlin, visitors will have the possibility to learn more about the cutting edge technology. “Our clients have varying degrees of maturity in their ability and readiness to make the transition into an AI-powered enterprise, so we take a tailored approach to identifying and prioritising opportunities,” the company says on its website.

There are several scenarios for media companies and corporate publishers such as using AI for intelligent computational advertising or for consumer engagement. Additionally, the progress of deep learning technology unlocks the ability to reshape and create new multimedia experiences – from emulating someone’s voice, to dynamically editing videos, AI promises to create almost any illusion in record-breaking time with little effort.

From personalisation to smart data solutions

The exhibitors will also feature ready-to-use tools. For example, Klangoo will present the personalisation solution “Magnet” which provides the functionalities such as personal news recommendations, personalised newsletters, automated user alerts for followed news, and content clustering. is one of the supplier of contextual data represented in Berlin. With the solution RESTful API the company provides “raw material”, mostly contextual data, as a structured and developer-friendly JavaScript based format in real-time. This includes the extraction of entities, keywords and text as well as language detection and website categorisation for different languages. The goal is to use the data to enrich unique user profiles, for target group segmentation, brand safety, environmental analysis and contextual video.

Print365 and Media365 are further data warehouse platforms provided by MWM Group. The modules of their suites range from estimation, scheduling, tracking, invoicing for printing companies and tracking of online subscribers.

Robot journalism and automated blogging on the rise

Artificial intelligence and algorithms that do the work of journalists – this is no longer science fiction. For example, textOmatic offers automated text generation as a template-based technology that is based on AI techniques. Reports for weather, finance, sport and events as well as product descriptions and business reports can be generated in next-to-real-time as unique texts in multiple languages. In the frame of Google´s Digital News Initiative (DNI), textOmatic is sponsored as one of the large-sized projects in Germany.

Norkon Computing Systems in turn provides additional digital transformation solutions that also support the automation of content production: Besides Pulse, a complete solution for covering Financial News powered by real-time stock data – the company offers the so called “Live Center”, which is a real-time blogging solution for newspapers for covering breaking news that comes with unlimited extensionality. The system allows content providers to create customised visuals and responsive elements directly in posts. The system supports prioritisation, smart tagging, and immediate preview.


This is just a selection of products and services that you can get to know at IFRA & DCX. We have already outlined some of the start-ups and solutions for digital advertising that will be presented in Berlin. And stay tuned: soon we will post a news article especially about robot journalism and the correspondent accompanying programme in Berlin...


In any case, you should take a look at the list of exhibitors and the Expo programme, if you don’t want to miss any offer or AI trend.

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