News

Attracting young audiences: How "Muy Liebre" suceeds 27.06.2017

Entertaining videos, GIFs and illustrations on various social media platforms – to reach millennials, in 2016 the Argentinean "La Nación" launched "Muy Liebre" and received the World Digital Media Award in the category "Best New Product".

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With a continuous blog to SEO success – how does that work? 27.06.2017

Google the word “Eisbären” (polar bears) and you will get not only videos, articles and photo galleries of cute polar bear babies, but also headlines concerning the ice hockey team of the same name in Berlin. The Tagesspiegel sports live blog frequently appears among the top listings.

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Keynote Speaker Michael Golden (NYT) steps up to WAN-IFRA Presidency 13.06.2017

Some 40 years into his news media career, Michael Golden starts a new chapter as President of WAN-IFRA. Out colleagues from the World Association spoke with the vice chairman of the board of The New York Times Company, who will open the IFRA and DCX conferences as a keynote speaker.

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The Facebook Challenge: How to distribute content? 18.05.2017

Social Media

After outsized initial excitement and bold claims about Facebook Instant Articles, Google AMP and other social platforms, the time has come to see what is really happening. DCX – Digital Content Expo – assesses the impact and emerging trends of distributed content.

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Blog

How do you succeed with subscriptions? An interview with Amedia’s Pål Nedregotten 22.05.2017

Nedregotten

In Norway, news publisher Amedia is taking a complex, data-driven – and successful – approach to acquiring digital subscribers. Freelance writer Em Kuntze caught up with Amedia's EVP, Pål Nedregotten, in the wake of Digital Media Europe 2017 to tap into his expertise.

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Trends in Newsrooms 2: Snapping up young audiences 18.05.2017

Mood

News organisations covet creating a meaningful connection with millennials and Gen Zers, with many investing heavily in new storytelling formats and social networks to engage with them. One way to reach this younger demographic that's becoming increasingly popular is to create content specifically for Snapchat.

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How Schibsted Media Group makes disruption seem hip 18.05.2017

Crowd

In Norway, news publisher Amedia is taking a complex, data-driven – and successful – approach to acquiring digital subscribers. Freelance writer Em Kuntze caught up with Amedia's EVP, Pål Nedregotten, in the wake of Digital Media Europe 2017 to tap into his expertise.

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